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Developing organizational design capability in large technology firms 4.10.2005 Oslo

Developing organizational design capability in large technology firms 4.10.2005 Oslo Ulla-Maaria Mutanen University of Helsinki. Winders & Coaters. 1986 1995 2002. 1976 1989 2002. Press and dryer section guide. Press and dryer guide, compact size.

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Developing organizational design capability in large technology firms 4.10.2005 Oslo

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  1. Developing organizational design capability in large technology firms 4.10.2005 Oslo Ulla-Maaria Mutanen University of Helsinki

  2. Winders & Coaters 1986 1995 2002 1976 1989 2002

  3. Press and dryer section guide Press and dryer guide, compact size Press section guide Dryer section guide Wire section guide Electromechanical dryer section guide Metso Guide

  4. Corporation Business unit Department Product Project

  5. How do new design capabilities develop in large technology companies?

  6. Proactive Design project Ethnographic fieldwork in - Kone (elevators and escalators) - Metso (machines for paper making and minerals processing) - Ruukki (steel constructions)

  7. Design develops with business.

  8. Metso 1980-1990 Serial production -> Simplifying design Company mergers -> Unifying visual elements & user interfaces Kone 1990-2000 Segmentation -> Visual differentiation Mass customization -> User centered design Ruukki 2000-> Business transformation -> Brand building Design for logistics

  9. Current business models are changing.

  10. New application areas for design knowledge are emerging.

  11. Production and logistics

  12. Service development

  13. Business & organizational development

  14. User experince in physical environment Service development User experince in virtual environment Production & Logistics Easiness of use and delivery Prevention of work related accidents . Business development Trend analysis Development of collab. design practices Anticipation of future products Product development Tayloring customer-specific solutions Face-lifts Modularization Brand management Unifying visual elements

  15. From design push to management pull.

  16. Business development “Develop design into an organizational capability.” “Use designers.” Organizational Professional “Build design tools.” ”Integrate design into the innovation process.” Process development

  17. HOW?

  18. Design strategy team

  19. Metso Design Center

  20. Division of labor

  21. Internal design promotion

  22. Design competence program

  23. Building a new competence is primarily a management challenge.

  24. Design director Design director, SBU Design manager Product designer Project designer

  25. Ulla@aula.cc www.hobbyprincess.com

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