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Overview, Highlights and Recommendations. Committee. Cindy Royal Jon Zmikly Jacie Yang Kym Fox Katie Dudley Gilbert Martinez Emmeline Aguirre Beth Clark Chuck Kaufman Larry Carlson Olga Wilson Bob Bajackson – parking and transit. Overview. 4 Days 70 speakers at 36 events
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Committee • Cindy Royal • Jon Zmikly • Jacie Yang • Kym Fox • Katie Dudley • Gilbert Martinez • Emmeline Aguirre • Beth Clark • Chuck Kaufman • Larry Carlson • Olga Wilson • Bob Bajackson – parking and transit
Overview • 4 Days • 70 speakers at 36 events • Numerous alumni participated in MC Week • Events held in OM 320, LBJSC, Alkek 250, Centennial and other classrooms • Hachar program has introduced hundreds of Laredo students to college life • Joseph Treaster – Woodrow Wilson Fellow • Green room for guests to relax, students to interact, interview • Panels, lectures, interviews • Career Fair • Post career fair reception and panel • 15th Anniversary Graduate Celebration
Highlights • Ethan Zuckerman, MIT Centerfor Civic Media • Evan Smith, Texas Tribune • Annie Werner, Tumblr • Mike Leary, SA Express-News • Luis Patino, Univision • Gustavo Arellano, Orange County Weekly • Debbie Hiott, Statesman • Mary Rose Brown, NuStar Energy • BharatiNaik, CNN International • Numerous alumni • One panel in collaboration with Comm Design
Social Media • Blog • More than 22,000 pageviews since Oct. 1 • 72 posts, mostly by Fox’s and Clark’s writing classes • Twitter – 1500+ posts using #mcweek • Use of Storify, video, Instagram, Facebook • Eight live streams during the week; archived on site • Student participation in Twitter Scavenger Hunt and Facebook visual contest
Question/Discussion • Is Mass Comm Week the flagship event of the School of Journalism and Mass Communication? Should it be?
Recommendations • Focus bulk of programming on two days – Tues and Wed. • Mon – have one kickoff event, keynote, student org fair, other • Thurs – career fair • Graduate specific event one evening. • Reduce # of activities to < 25, reduced hours involved each day • Consider ways to rebrand while retaining Mass Comm Week • Continue blog and live stream coverage • Develop faculty-specific sessions
Additional Support • Broaden participation to include additional faculty, staff, tech support. • Onsite tech support in other rooms around campus. • Participation by allowing students to attend, developing assignments. RE: How To Get Involved handout • Better communication, coordination when planning events in your classroom. • Better prepare students for speakers, discuss appropriate behavior in sessions. • Faculty assignments to cover days in green room, cover rooms with speakers
Promotion • To be handled by Bobcat Promotion or other promotion-specific organization, not a classassignment • Managed by a member of faculty • Held to deadlines and deliverables
Outcomes • At least one recent graduate started work the Monday after MC Week, based on a connection made here. • Others made excellent contacts for internships, positions for the future. • A large group of students participated, created content, used social media effectively. • Exposed to cutting edge topics and ideas: the importance of coding to communication, use of social media, future needs of industry, innovation, freelancing, entrepreneurship.
Actions • Proposed dates for 2013 – Oct. 21-Oct. 24 • Need to secure banner schedule with city and TXDOT; schedule OM 102 & OM 320; schedule career fair date - by early spring. • Select a new director • Determine how to promote year-round; follow up promotion on blog; spring events, etc. • Analyze event calendar for School • Or determine new scale, direction and emphasis for a much smaller, less integrated event.