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Case studies - magazines

Case studies - magazines. FLIPSIDE MAGAZINE. Teen magazine looking at the role of science and engineering in areas of interest to children, covering music, films, sport and adventure Distributed via school libraries

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Case studies - magazines

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  1. Case studies - magazines FLIPSIDE MAGAZINE • Teen magazine looking at the role of science and engineering in areas of interest to children, covering music, films, sport and adventure • Distributed via school libraries • Initial exploratory research - focus groups with teens, interviews with school librarians, to establish interest, expectations, potential distribution channels • Ongoing development - paired depths with readers • Quantitative research - awareness and opinion • Feedback from parents (IET members) - in home placement

  2. Case studies - magazines CHILDREN’S PARTWORK MAGAZINES • Programme of research from initial concept to final product and advertising • Workshop-style sessions with children • Talking to parents as gatekeepers • Ongoing relationship since 2000

  3. Case studies - website development FILM STREET • Film-based website for 6-9 year olds, designed to motivate young children to become involved in films and film making • Supported by Culture Online, DCMS, First Light, Bfi, CBBC • Multi-stage research programme to provide input to the development • Workshop sessions to establish interest and direction • Focus groups and paired depths to provide feedback as the site develops • Online testing prior to full launch, among children and teachers from schools across the country • Involvement in the West End launch event

  4. Case studies - internet resources NATIONAL MUSEUMS ONLINE LEARNING PROJECT - WEBQUESTS • Research as part of the development process for web-based resources for schools, based on the online collections of ten national museums • User testing among students - primary and secondary • Focus groups with teachers • Research approach: • Watching children in action • Talking to teachers about the way they might use the resource • Working closely with the development team

  5. Case studies - education resources FARMING & COUNTRYSIDE EDUCATION • Benchmarking research on food, farming and countryside issues • Establish and monitor views and opinions of 7-16 year olds • Discussion groups with children in schools - urban, suburban and rural • Self completion survey amongst 7-16 year olds in 50 schools • UK wide sample of over 2000 7-16 year olds • Measuring awareness, experience and attitudes - food, farming • Design evaluation research for YOFF • Paired depths with 7-14 year olds

  6. Case studies - advertising tracking • Advertising tracking research for national road safety campaigns • Hedgehogs - Children 7-11 years and Distractions - Teens 12-16 years • Regular waves of face-to-face interviews carried out from 2004 onwards • 1000 children or teens per wave, UK wide, quotaed on age / sex / SEG • Tracking awareness, comprehension of and reaction to campaigns • Monitoring road safety awareness, attitudes and behaviour over time • Latest research measuring the new MTV / THINK! advertising

  7. Case studies - tracking • Ongoing tracking research among children and young people • Interviewer administered twice yearly in schools from 2005 onwards • 350 11-16s per wave, parental consent, CRB checked interviewers • Tracking … • Awareness in context of other national charities • Awareness of issues of abuse and cruelty • Response to scenarios • Awareness and comprehension of advertising – Don’t Hide It • Advertising campaign across radio, press and online, with sophisticated use of partner organisations – web, radio and press

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