Literature Review of SMS & GRPS

1. Literature Review of SMS & GRPS Presented by Christine Liew Wan Shean IT 070800

2. Agenda • What is SMS? • Analyzing The Phenomenal Growth of SMS • Key Drivers of SMS Growth • Category of SMS Application • What is GPRS? • Why GPRS? • Category of GPRS Application • New Idea – Wireless Entertainment Service of GPRS Christine Liew Confidential

3. What is SMS? • SMS: Short Message Service - Ability to send & receive text message to and from mobile phones - Can comprise of words/ number/ an alphanumeric combination - Each short message is up to 160 character in length • Store and forward technology with confirmation • First short message sent in December 1992 - commercial service 1994 Christine Liew Confidential

4. The Growth of GSM User in Malaysia (source: Maxis Corporate) Christine Liew Confidential

5. In Q1, 2003, the total SMS in Malaysia hit 1.433 billion, that's 15.9 million / day! SMS Traffic Volume in Malaysia Source: The Star, 10 August 2002 Christine Liew Confidential

6. Key Drivers of SMS Growth • Interoperability • SMS MO for prepaid subscribers • Generation Y • Price • Predictive text input phones • Handset and accessories Christine Liew Confidential

7. Mobile Penetration in Malaysia 1992-1993 Christine Liew Confidential

8. Consumer Applications using SMS Christine Liew Confidential

9. Simple Person to Person Messaging • Frequently used by mobile phone users to exchange simple messages • These messages are entered directly on the mobile phone’s keypad Christine Liew Confidential

10. Voice and Fax Mail Notifications • Notifying mobile phone users that they have new voice or fax mail message waiting. Christine Liew Confidential

11. Unified Messaging • Provides single interface for people to access the various different kinds of messaging • Notifying user that they have new messages in their unified messaging box and includes an indication the type of new message • Conveniently accessed from a single point Christine Liew Confidential

12. Internet Mail Alert • Short message provides the details of the sender of the email, the subject field and first few words of the email message • Fast growing because of high and increasing usage of Internet email • It could be expensive or inconvenient to be alerted about every email they received Christine Liew Confidential

13. Chat • As on the Internet, discussion groups are use SMS to communicate • How willing the participants are to pay EVERY message sent to the chat channel Christine Liew Confidential

14. Information Service • E.g. weather reports, share prices, sports scores, flight information, news headlines, cinema information and jokes • It should be simple to use, timely, personalized and localized Christine Liew Confidential

15. Corporate Applications using SMS Christine Liew Confidential

16. Corporate Email • Similar with Internet email notifications • The emails that are sent to the corporate email address can be sent out over the wireless network • 40% of employees typically away from their desk, important to keep in touch with office at all time Christine Liew Confidential

17. Mobile Marketing • Collaboration between mobile carriers and other companies in different industries with large customer groups • Coca-cola received 75,000 response to an SMS contest during 1st week. In traditional contests they usually receive 2,000 replies a month Christine Liew Confidential

18. Mobile Banking • Comparable costs of making transactions in person in a bank to making then electronically • Balance checking, moving money between accounts, bill payment and overdraft alert Christine Liew Confidential

19. Electronic Commerce • Using mobile phone for financial transaction purposes • Making payment for goods and transferring funds electronically • Security, integration and money transfer issues Christine Liew Confidential

20. Customer Service • Provide information about mobile phone customer’s account • Account status information and new service configuration • Avoid expensive person to person voice calls to customer service center Christine Liew Confidential

21. Vehicle Positioning • The position updates from the satellites are collected by GPS receivers then sent as short message • Prevention of vehicle theft Christine Liew Confidential

22. Job Dispatch • Assign and communicate new jobs from office-based staff to mobile field staffs • Communicate effectively with mobile workers and cost-effectively serve customers Christine Liew Confidential

23. Remote Point of Sale • A mobile phone is connect to a Point of Sale terminal such as credit card swipe • The credit card no is sent to bank for authorization, and authorization code is returned as SMS • Convenient for making sales • Inconvenient to trail a fixed telephone wire Christine Liew Confidential

24. Over the Air • Remote control of mobile phones for service and subscription activation, personalization and programming • Remote service activation, update book updates and sending logo Christine Liew Confidential

25. Remote Monitoring • aka Telemetry or M2M • The information is automatically delivered via SMS • Cost savings, process efficiencies and no Internet connection required Christine Liew Confidential

26. What is GPRS? • GPRS: General Packet radio Service • New nonvoice value added service that allows information to be sent and received across a mobile network • Supplements Circuit Switched Data and SMS • NOT related to GPS (the Global Positioning System) Christine Liew Confidential

27. Why GPRS? • Always connected User only charged based on the amount of data being transmitted • Fast High speed transmission, up to 115Kbits • More robust Can cope with loss of radio signals for periods of nearly one hour Christine Liew Confidential

28. Why GPRS? • Familiar Based on Internet Protocol (IP) • Efficient More efficient than circuit switched networks, more users can be connected simultaneously • Cost savings GPRS calls are not charged according to their duration Christine Liew Confidential

29. Number of mobile data service users, in Western Europe, by type of technology (2000-2007) GPRS Source : IDATE Christine Liew Confidential

30. GPRS Applications • Gaming Improved graphics and instant response for interactive game playing • Location-based service by-the –minute charging is slashed with GPRS always-on connectivity, dramatically cheaper • Personalized portals fast, easy access to services with the user’s own tag Christine Liew Confidential

31. GPRS Applications • Home Automation Combine remote security and remote control • Entertainment Faster downloading of multimedia content Christine Liew Confidential

32. Summary of Review • Wireless network infrastructure varies • Specific consumer needs • Cultural drivers can differ Christine Liew Confidential

33. NEW IDEA Wireless Entertainment Service of GPRS

34. Youth Market in Western Europe Split by Age (‘000s) Source: IDC,2002(Q3) Christine Liew Confidential

35. Total Number of Young Mobile Users by Country (2002/2006) Source: IDC,2002 Christine Liew Confidential

36. Consumers want Rational Services(?) I-mode Service Source: Ovum: Data over Cellular, the Road to Third Generation, Nokia Christine Liew Confidential

37. The Service that will Make the “Different” Source: IDC, 2002 Christine Liew Confidential

38. Comic Download from Portal • The comic series is designed by using Java technology and upload on Portal • User download by using GPRS • Simple, fast, easy to use and delivering content is personal Christine Liew Confidential

39. Thank You chris_liew@yahoo.com 6012-22-000-25