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Marketing & Networking Strategies for Today 5/21/10

Marketing & Networking Strategies for Today 5/21/10. Nancy Hernandez President and Founder of ABRAZO Multicultural Marketing Award winning agency UPAF, NAMIC, WisDOT, AAF, HCCW, Biz Journal Milwaukee native B2B, B2C, B2B2C experience

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Marketing & Networking Strategies for Today 5/21/10

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  1. Marketing & Networking Strategies for Today 5/21/10

  2. Nancy Hernandez • President and Founder of ABRAZO Multicultural Marketing • Award winning agency • UPAF, NAMIC, WisDOT, AAF, HCCW, Biz Journal • Milwaukee native • B2B, B2C, B2B2C experience • Account services, creative service, media planning & buying, public relations, market research

  3. Why is marketing necessary? • Reach and win new customers • Tell your story • Customer satisfaction

  4. Traditional Strategies • Print • Radio • TV • Outdoor • Direct Mail

  5. Traditional Strategies • DIFM • Barriers to Entry = $

  6. Today’s Environment • Digital Media • Social Media • Linkedin • Facebook • Twitter • SEO • Viral • Sponsorship/Event

  7. Today’s Environment DIFM DIY

  8. Today’s Environment • AJ Bombers

  9. Today’s Environment

  10. Today’s Environment

  11. Today’s Environment

  12. Today’s Environment http://www.youtube.com/watch?v=rY9NefF2iiY&feature=related http://www.youtube.com/watch?v=hg5BQnJ1Q3k&feature=related http://www.youtube.com/watch?v=j_nxxuDumvY&feature=related http://www.youtube.com/watch?v=rSLXWRfFsxY&feature=related

  13. Today’s Environment • Requires resources • Have a plan • Understand your customer and where they are • Marketing champion • Eventually transitions to DIFM

  14. Thank you! QUESTIONS?

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