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Launching Sustainability Programs Bruce Starcher

Launching Sustainability Programs Bruce Starcher. Many Points of View. Corporate Social Responsibility. Corporate Sustainability. Social Responsibility. Corporate Citizenship. Sustainability. Sustainable Responsible Business. Corporate Conscience. Responsible Business.

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Launching Sustainability Programs Bruce Starcher

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  1. Launching Sustainability ProgramsBruce Starcher

  2. Many Points of View Corporate Social Responsibility Corporate Sustainability Social Responsibility Corporate Citizenship Sustainability Sustainable Responsible Business Corporate Conscience Responsible Business Corporate Responsibility Environmental Sustainable Development Social Public Spirit Environmental, Health and Safety

  3. Sustainability: how it all starts Big Bang Shareholder activism Board / CEO mandate NGO action Greening the desert 80% Bottoms up Employee Passion Maverick 20%

  4. One Company – How Many Tribes

  5. The Sustainability Program INTEGRATED Years Sustainability MANAGEMENT SYSTEM Scale HOW WE DO THINGS BUNDLE OF PROJECTS ALIGNMENT PROJECTS ROADBLOCKS STAKEHOLDER ANALYSIS PROJECT BUSINESS CASE SPONSORSHIP COALITION BUILDING Big Bang UNDER THE RADAR EUPHORIA Greening the desert Business Case End

  6. Program Success Factors

  7. Sustainability Value Drivers A number of studies have been conducted to demonstrate the link between Sustainability programs and improved financial performance, as measured by stock price.

  8. Sustainability Landscape

  9. How to look at Sustainability

  10. Sustainability Maturity Source: Simon Zadek, “The Path to Corporate Responsibility”

  11. Sustainability Maturity Models

  12. Sustainability Evolution

  13. Sustainability Evolution

  14. Sustainability Evolution

  15. A balanced approach to projects Intangible 3 4 Tangible 1 2 Short Term Long Term

  16. Change Management Models

  17. Broad Based Change – Greening the Desert • Identify gap • Create knowledge and build expertise • Share knowledge and expertise with trusted network • Get input and refine knowledge • Add value through application of knowledge and expertise • When confident, go outside trusted network and share capability and expertise • Build coalition, find sponsors and Mentor of Mavericks (MOMs) • Start lower in the organization, build support and gain access to more senior managers; keep moving up the organizational structure • Grow share of personal activity • Strive for the establishment of a permanent position

  18. Sustainability has to be made tangible Customer Consumer To be among the industry leaders in Corporate Social Responsibility Objective Cost and environmental impact reductions across products and processes Strategy Offering Product Packaging Post Sales Category Specific Attributes Charac- teristics Operations Minimal Waste Minimal Material Waste Minimal Process Waste Reduce, Reuse, Rethink,… Climate and Energy Carbon Management People Responsible Supply Chain Community Employees Governance Metrics and Measurement Change Management Sustainability Program Management “ACCO products and solutions offer best in class features and value from a company committed to sustainability” Brand Marketing Sales R&D Supply Chain Compliance Finance HR Communi- cations Investor Relations Functional Strategies Sustainability Governance

  19. Sustainability Leader Competency Model Competences Personal Qualities Patient Focused Committed Tenacious Thick Skin Positive Intuitive Self Aware Networker Ethical Good Listener Self Effacing Comfort w/ ambiguity Resilient Pragmatic

  20. Summary The job of a Sustainability leader is to work towards eliminating the position, to get to the point where Sustainability becomes the way the company operates … … but there is a lot of work to be done from beginning until you might eventually get to that point …

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