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Unit 2

Unit 2. Social Correspondence Lesson 3 Introduction to Letters. Section 2 Sample Study. Section 1 Getting Started. Section 3 Composing Your Message. Section 4 Writing Your Message. Section 5 Letter Practice. Section 6 Supplementary Materials. 返回. Contents. SEC 2. SEC 3. SEC 4.

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Unit 2

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  1. Unit 2 Social Correspondence Lesson 3 Introduction to Letters

  2. Section 2 Sample Study • Section 1 Getting Started • Section 3 Composing Your Message • Section 4 Writing Your Message • Section 5 Letter Practice • Section 6 Supplementary Materials 返回 Contents

  3. SEC 2 SEC 3 SEC 4 SEC 5 SEC 1 SEC 6 返回 Section 1 Getting Started 1 Have you ever received or written any letters in English? How many parts does a letter include? 2 Can you tell the difference between letters in English and in Chinese in terms of the format?

  4. SEC 6 SEC 1 SEC 4 SEC 3 SEC 5 SEC 2 返回 Section 2 Sample Study Sample 1 August 8, 2006 Dear Mr. and Mrs. Webb, Welcome to Groves Corners. We sincerely hope you’ll enjoy living in this friendly community. We at Thornton Furniture offer you a special welcome and invite you to come in and say hello to our friendly, courteous salespeople who are eager to serve you. To make your shopping even more convenient and enjoyable, we are pleased to extend credit privileges to you. Just the next time you are in the store. We are always happy to answer questions, help you find what you need, or place special orders. Yours sincerely, Alice Sanderson fill out an application form 填写申请表 Don’t hesitate to ask. 别犹豫，尽管问 We pride ourselves on satisfying our customers! 我们以令顾客满 意而自豪 Translate

  5. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 1 Translate 尊敬的韦伯夫妇： 欢迎来到格里弗斯社区！我们真心地希望你们能在这个社区过得开心。我们桑顿家具城欢迎你，并诚邀你们光临，与我们友好、礼貌的销售人员见面，他们很渴望接待你们。为了使你们的购物更加便利愉悦，我们愿意为你们提供更多的信用权利，你们只需在下次光临时填一张申请表即可。我们乐于解答你们的问题，帮你们找到所需产品或者特殊订单。赶快行动吧！我们一直以能满足客人需求而自豪。 爱丽丝·桑德森 2006年8月8日

  6. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 2 (1) Ben & Jerry’s Homemade Holdings, Inc. 30 Community Drive South Burlington, VT 05403-6828 November 1, 2006 Ms. Ella Shore, Professor Department of Journalism Burlington College North Canyon Drive South Burlington, VT 05403 BEN&JERRY'S

  7. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 2 (2) Dear Ms. Shore: Subject: Newspaper Advertising Thank you for thinking of Ben & Jerry’s when you were planning the advertising for the back-to-school edition of your campus newspaper at Burlington College. We the wide acceptance your students and faculty give our products, and we are proud to be represented in the Mountain Lark. We are happy to purchase a quarter-page advertisement, . appreciate 感激 as follows 如下

  8. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 2 (3) ● The advertisement should include our and the words “Welcome to Ben & Jerry’s”. Please note the use of the ampersand instead of the word “and” in our name. Note also that “Jerry’s” contains an apostrophe. ● We would prefer that our advertisement appear in the top right corner of a right-facing page, if possible. Our logo is for you to duplicate. I am also enclosing a check for $375 to the advertisement. Best wishes as you publish this special edition of your newspaper. standard logo 标准的标识语 enclosed 随信附上 cover the cost of 支付/承担…费用

  9. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 2 (4) Sincerely yours, Joseph W. Dye Joseph W. Dye Sales Manager Enclosures cc: Advertising Supervisor Ben & Jerry’s Homemade Holdings, Inc. 30 Community Drive South Burlington, VT 05403-6828.866-BJ-GIFTS Translate

  10. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Sample 2 Translate 佛蒙特州南伯灵顿市 北峡谷路 伯灵顿学院 新闻系 埃拉·肖教授 邮编05403 亲爱的肖女士： 主题：报纸广告 感谢您在计划为伯灵顿学院的校刊重返校园版面作广告的时候选择了Ben and Jerry’s公司！感谢贵校的学生和教职工对我们产品的广泛接受并且非常自豪能够出现在Mountain Lark音乐专辑中。我们很高兴能买下四分之一版面的广告权。具体内容如下： · 广告应该包括我们的商标和如下字样“欢迎来到Ben & Jerry’s”。请注意在我们的名字里用了&，而不是and，还有Jerry’s中的撇点（’）。 · 如果可能的话，希望我们的广告出现在右边页面的右上角。 为了复制方便，信中已附上了商标和一张375美元的支票作为广告费。祝您在出版这期特刊中一切顺利。 约瑟夫·W·戴 销售部经理 2006年11月1日 见随函附件 抄送:广告部总监

  11. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Parts of a letter (1) 1. Return address: Writer’s address. Note: Business letters usually have a printed letterhead, which has all of the company’s information, including address, phone number, fax number, company Web site and personal e-mail address. 2. Date: The US style format is “month/day/year” while non-US style format is “day/month/year.” The month is spelled out in a business letter. 3. Inside address: The address you are sending the letter to. 4. Subject line: A phrase indicating the subject of the letter (“Subject” or “Re” in the letter). 5. Salutation: A word or phrase used at the beginning of a letter. Use a colon at the end of the name in a business letter and a comma in a personal letter.

  12. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Parts of a letter (2) 6. Body of the letter: The actual communication that you are sending out. Depending on the letter style you choose, paragraphs may be indented. Regardless of format, skip a line between paragraphs. 7. Complimentary close: The phrase you use after you end the body of the letter and before you sign your name. 8. Signature: Handwritten name and printed name and job title. 9. Identification line(or Reference line): Initials of the person who typed the letter (if other than the signer). 10. Enclosure line: Use “Encl.” or “Enclosures” followed by the number of items enclosed.

  13. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Parts of a letter (3) 11. Copies line: After “cc:” (“carbon copy”) list those receiving copies of the letter in an alphabetical order, either by their full name, first name and last name, or title and last name only. If you don’t want the recipient of the letter to know that copies were sent, indicate “bcc:” (blind carbon copy) with the names of those receiving copies on the office copy of the letter (but not on the copies sent to recipients). Punctuation style OPEN: No punctuation is used, except in the body, which follows the general rules of punctuation.

  14. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 2 Sample Study Parts of a letter (4) STANDARD: The salutation is followed by a colon; the complimentary closing is followed by a comma. Within the body, the general rules of punctuation apply. Format: There is no best way to arrange the elements of a letter. However, the format should be consistent and the layout must be readable and appealing. Two formats, modified-blocked (Sample 1) and full-blocked (Sample 2) are widely used today.

  15. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 3 Composing your Messages Template (1) Personal letter (in semi block style) Date ↓ 2 Salutation ↓ 2 Paragraph 1 (Indent each paragraph) ↓ 2 Paragraph 2 (optional)... Complimentary close ↓ 1 Signature ↓ 2 Enc 注：箭头旁的数字表示按回车键的次数, 如4 表示要按四下回车。

  16. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 3 Composing your Messages Template (2) Business letter (in fullblock style) Return address ↓ 2 Date ↓ 2 Inside address ↓ 2 Salutation ↓ 2 Subject line ↓ 2 Paragraph 1 ↓ 2 Paragraph 2 ↓ 2 (optional) Complimentary close ↓ 4 Writer’s handwritten signature Writer’s Printed name ↓ 1 Job title ↓ 2 Encl: ↓ 1 Cc:

  17. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 3 Composing your Messages Practice 1 Which part (s) is (are) missing in the following letter? Dear Cathy, I am writing to you about the letter to my old friend Shally, which has been returned to me from the post office with a notice that she has gone away leaving no new address. I believe she keeps you informed of her new address. As the subject of the letter is of importance, please pass it on directly to her. Thanks. Helen Date and Complimentary close Missing parts：

  18. SEC 6 SEC 1 SEC 4 SEC 3 SEC 5 SEC 2 返回 Section 3 Composing your Messages Practice 2 (1) Read the following letter and identify the names of the colored parts, the format and punctuation style. NORP NATIONAL ORGANIZATION OF RETIRED PERSONS Freeport High School, Freeport, Vermont 66622 ① Return address (letterhead) October 20, 2006 ② Date Ms. Iva Stravinsky Attorney-at-Law 200 Center Street Freeport, Vermont 66621③ Inside address Dear Ms. Stravinsky:④ Salutation

  19. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 3 Composing your Messages Practice 2 (2) The members of the Freeport Chapter of the National Organization of Retired Persons would indeed be interested in a lecture on “Proposed Changes in the Financing of Medicare.” Therefore, with much appreciation, I accept your offer to address our club. The NORP meets every Tuesday at 8:00 p.m. in the auditorium of Freeport High School. The programs for our meetings through November 20 have already been established. However, I will call you in a few days to schedule a date for your lecture for the first Tuesday after the 20th that meets your convenience. Subject: Guest Lecture⑤ Subject line

  20. SEC 5 SEC 6 SEC 2 SEC 3 SEC 4 SEC 1 返回 Section 3 Composing your Messages Practice 2 (3) The membership and I look forward to your lecture on a topic so important to us all. Sincerely yours,⑥ Complimentary close Writer’s handwritten signature Henry Purcell⑦ Henry Purcell⑧ Writer’s printed name President⑨ Job title HP/bm⑩ Identification line

  21. SEC 6 SEC 1 SEC 4 SEC 3 SEC 5 SEC 2 Answer Answer 返回 Section 4 Writing Your Message Practice 3 (1) Arrange the following addresses in a correct order. 2 Bank Street (street address) Birmingham, BM2 3JD (city, zip code) England (country ) ________________________ _________________________ _________________________ _________________________ 1. 2 Bank Street Lee’s Bicycles Birmingham, BM2 3JD England Martha Fashions Limited (company name) 14 Thames Road (street address) London, SW14 3MT (city, zip code) England (country ) ________________________ _________________________ _________________________ _________________________ ________________________ 2. London, SW14 3MT Martha Fashions Limited England 14 Thames Road

  22. SEC 5 SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 Answer Answer 返回 Section 4 Writing Your Message Practice 3 (2) 3. Mr. Sandy Hill New Haven, CT 06540 999 Pine Avenue ___________________________ ___________________________ ___________________________ ___________________________ Mr. Sandy Hill (recipient’s name) 999 Pine Avenue (street address) New Haven, CT 06540 (city, zip code) ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ Channing Furniture Rental (company name) 1927 James Avenue (street address) Huntly, WI 53597 (city, zip code) USA (country) 4. Channing Furniture Rental Huntly, WI 53597 USA 1927 James Avenue

  23. SEC 5 SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 Answer Answer 返回 Section 4 Writing Your Message Practice 3 (3) ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ The Chinese Consul General (organization name) 520 12th Ave. (street address) New York, NY 10036 (city, zip code) USA (country) 5. USA 520 12th Ave. The Chinese Consul General New York, NY 10036 ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ Haier Group Company (company name) NO.1 Haier Road, Qingdao Hi-tech Zone (street address) Qingdao, 266101 (city, zip code) China (country) 6. NO.1 Haier Road Haier Group Company China, 266101 Qingdao Hi-tech Zone

  24. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 Answer 返回 Section 4 Writing Your Message Practice 3 (4) Henry Purcell (recipient’s name) President (job title) Yorke Furniture Rental (company name) 1862 Wood Street (street address) Huntly, WI 53597 (city, zip code) USA (country) ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ 7. President Yorke Furniture Rental 1862 Wood Street Henry Purcell Huntly, WI 53597 USA

  25. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 Answer 返回 Section 4 Writing Your Message Practice 3 (5) Ms. Iva Stravinsky (recipient’s name) Sales Manager (job title) Ketchum Collection Agency (company name) 1267 Hollywood Boulevard (street address) Los Angeles, CA 91401 (city, zip code) USA (country) ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ ___________________________ 8. Los Angeles, CA 91401 Ms. Iva Stravinsky USA 1267 Hollywood Boulevard Sales Manager Ketchum Collection Agency

  26. SEC 5 SEC 6 SEC 1 SEC 2 SEC 3 SEC 4 返回 Section 4 Writing Your Message Practice 4 (1) You (Janet Jones) are the Assistant Maintenance Manager for Benwell’s Garden Supplies. Write appropriate salutation, complimentary close and signature for the following situations. ______________ ______________ ______________ Dear Sir/Madam Dear Senior Accountant ______________ ______________ ______________ Yours sincerely Yours faithfully Yours truly ____________ Janet Jones ______________ ______________ ______________ Yours sincerely Yours faithfully Yours truly ______________ ______________ Dear Helena Moore ____________ Janet Jones

  27. SEC 5 SEC 6 SEC 2 SEC 3 SEC 4 SEC 1 返回 Section 4 Writing Your Message Practice 4 (2) ______________ ____________ Yours sincerely Dear Rex Lee ____________ Janet Jones ______________ ______________ ______________ Yours sincerely Best regards Best wishes ____________ Dear John ____________ Janet ______________ ______________ ______________ Yours sincerely Yours faithfully Yours truly ____________ ____________ ____________ Janet Jones Dear Ms. Ellwood

  28. SEC 6 SEC 1 SEC 4 SEC 3 SEC 5 SEC 2 返回 Section 4 Writing Your Message Practice 5 Read the letter in Practice 2 and finish the chart below. __________________________________________________________________________ _____________________________________ _____________________________________ _____________________________________ The members of the Freeport Chapter of the National Organization of Retired Persons would indeed be interested in a lecture on “Proposed Changes in the Financing of Medicare”. __________________________________________________________________________ The membership and I look forward to your lecture on a topic so important to us all. _____________________________________ President of the club and a guest speaker _____________________________________ To arrange the lecture by Ms. Stravingsky

  29. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 6 (1) Fill in the blanks with appropriate information according to the situation given. Your manager at Continental Furnishings, 4 Rupert Street, Bolton, BL4 6JH, has asked you (Randy Burnel) to reserve display space at the Summer Furniture Exhibition in Augsburg, Germany. This takes place over a 3-day period at the Conference and Exhibition Center in the city. You need to book: ● Five display areas ● An office area to accommodate three staff ●The services of a lighting technician ● Overnight accommodation for two staff for two nights.

  30. SEC 5 SEC 6 SEC 2 SEC 3 SEC 4 SEC 1 返回 Section 5 Letter Practice Practice 6 (2) The letter is written to the Exhibition Secretary, Mr. Gerhard Strauss, asking for early confirmation of the booking and for the invoice to be sent to your Accounts Department. The address of the center is: Bahnhofstrasse 77, 88399 Augsburg, Germany （1） 4 Ruppert Street Bolton （2） May 4, 2006 （3） _________________________ Continental Furnishing _________________________ BL4 6JH _________________________ Mr. Gerhard Strauss

  31. SEC 5 SEC 6 SEC 2 SEC 3 SEC 4 SEC 1 返回 Section 5 Letter Practice Practice 6 (3) _________________________ Bahnhofstrasse 77 （4） 88399 Augsburg Germany Dear （5） : （6） display space and accommodation for the summer exhibition at the Conference and Exhibition Center. This year we shall require （7） . We intend to use 3 of these for a display of living areas and 2 for bedrooms. As well as the 5 display areas we also need an office area for 3 people to work in, and the services of a lighting technician. In addition, will you please reserve for our use accommodation for 2 persons for 2 nights? _________________________ Mr. Gerhard Strauss __________________ I wish to reserve _______________ 5 display areas

  32. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 6 (4) As you know we attended last year’s exhibition. I am pleased to tell you that we found it most enjoyable. We took several orders at the exhibition and a few more afterwards. This year we are looking for more customers and, we hope, more orders from German firms. Will you please invoice our （8） directly for the cost of all our reservations? （9） your early confirmation of our booking. Yours sincerely, Randy Burnell Randy Burnell （10） ____________________ Accounts Department _______________ I look forward to ___________________________________ Assistant Manager (appropriate job title)

  33. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 7 (1) The colored parts are the places where the writer made errors. Write the correct word（s）. Fall Birch Road Henbury Gloucester GL2 5ER England November 9, 2006 Acme vacuum cleaner company① Acme Vacuum Cleaner Company

  34. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 7 (2) District Education Officer Atlas House The Wellsprings Henbury Gloucester GL1 3LD Ms. Janet② Ms. Janet Duxbury/ Ms. Duxbury Ms. Duxbury:③ Dear Ms. Duxbury:/Dear Janet Duxbury：

  35. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 7 (3) I am writing to ask permission for our company the car park at the James North High School for a 2-week period starting on December 22. The reason this request is that our own car park is due to be resurfaced and . for using④ to use of ⑤ for redesign⑥ redesigned

  36. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 7 (4) The work will take 2 weeks to complete, and we need a suitable car park nearby which can take a hundred cars. The school car park, which is across the road from our factory, would be perfect. I understand that the school is on holiday during the period that we need it while the work . is done⑦ is being done

  37. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 7 (5) I have spoken to the head of the school, Ms. Anne Legge, who says she is happy to help us. You may know that our company employs several James North pupils every year when they leave school. Ms. Legge did ask me to contact you, however, for official permission to use the school’s car park.

  38. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 7 (6) I hope you will be able to give your permission, and I look forward from you. Martha Reeve Martha Reeve to hear⑧ to hearing Sincerely your:⑨ Sincerely yours, Office manager⑩ Office Manager

  39. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 5 Letter Practice Practice 8 Compose a letter with theinformation given an in appropriate format. Pay attention to the layout of the letter. 1. March 15, 2006 2. Yorke Furniture Rental 3. Dear Constance Yorke: 4. Hamish Channing 5. President 6. 1862 Wood Street 7. Huntly, WI 53597 8. Re: bad checks 9. Yours truly, 10. Encl: list 11. I will look forward to receiving your reply. 12. As decided at the Huntly Business Association meeting last month, I am forwarding to other stores a list of my customers who have given me at least three unbankable checks.

  40. Section 5 Letter Practice CHANNING FURNITURE RENTAL 1927 James Avenue Huntly, WI53597 March 15, 2006 Yorke Furniture Rental 1862 Wood Street Huntly, WI 53597 Subject: Re: bad checks Dear Constance Yorke: As decided at the Huntly Business Association meeting last month, I am forwarding to other stores a list of my customers who have given me at least three unbankable checks. I will look forward to receiving your reply. Yours truly, Hamish Channing Hamish Channing President Encl: list

  41. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 6 Supplementary Materials Useful Expressions (1) (1) Your letter came to me this morning. 今早是收到你的来信。 (2) I have received your letter of July 20. 已收到7月20日的来信。 (3) I’m writing to you about... 今写信是关于…… (4) I’m writing to ask if you can come next week. 我写信是想问你下周是否能来。 (5) Thank you for your letter. 感谢你的来信。

  42. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 6 Supplementary Materials Useful Expressions (2) (6) In reply to your letter about... 就关于……的来信作出答复。 (7) Please remember me to your whole family. 代我向你全家问好。 (8) Give my best regards (wishes) to your mother. 带我向你母亲问好。 (9) Best wishes. 致以良好的祝愿。 (10) Wish you a pleasant journey. 祝旅行愉快。

  43. SEC 2 SEC 3 SEC 4 SEC 1 SEC 6 SEC 5 返回 Section 6 Supplementary Materials Useful Expressions (3) (11) Wish you success. 祝你成功。 (12) I am looking forward to your early reply. 盼望早日收到你的回信。 (13) I am looking forward to hearing from you as soon as possible. 盼望早日收到你的来信。 (14) Allow us to thank you for the kindness extended to us. 对贵方之盛情，不胜感谢。

  44. 返回 Thank You !

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