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How To Master eCommerce Product Description Writing<br>See more at https://www.allianzebposervices.com/services/data-entry/product-data-entry-services/ or<br>https://www.allianzebposervices.com/<br>mail us at support@allianzebposervices.com<br>#eCommerce #DataEntry #Description #Writing
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HOW TO MASTER ECOMMERCE PRODUCT DESCRIPTION WRITING www.allianzebposervices.com DEFINING YOUR BUYER PERSONA Onceyouhavedefinedyourbuyerpersona, it 1 becomeseasyforyoutodeterminetheir behaviorwhilepurchasingonline. Youwillbe abletopinpointtheexactkeywordsthatthey willbeusingwhilesurfingthenetfortheir choiceofproducts INFLUENTIAL WORDS IN YOUR PRODUCT COPY Findoutwhatexactlytheytypeinthesearch 2 boxwhilelookingfortheirfavoriteproducts. Use thesekeywordsinyourproductcopiesandyou willbesurprisedattheresults.Alittlebitof researchintokeywordswillhelpyoutocraft sentencesthathaveanimpactonyour prospectivecustomers. MULTIMEDIA IN YOUR PRODUCT COPY 3 Qualityimagesnotonlyengageyourprospective buyersbutalsoplayamajorroleinexpediting theirbuyingdecision. Similarly, theuseofshort videosandanimationtoexplainthesalient featuresofyourproductaddstotheshopping experienceofyourcustomers. LIST FEATURES IN BULLET POINTS 4 onemustunderstandthattheattentionspanof anaverageonlineshopperisverylimited. Readingthroughbigchunksoftextisoff-putting tothecustomers, howeverinterestingor engagingyoumakeit. Therightwaytoexplain thesignificanceofaproductisbyusingvisuals andcrispcopies. Presentthesalientfeaturesof yourproductinabulletedformandwritedown acrisplineortwotoexplainthem. FOCUS ON BRAND COMMUNICATION Whateveryouwriteonyourproductpages 5 shouldreflectyourbrandidentity. Todoso, you shouldincludethekeyvaluesofyourbrand withintheproductdescription. Forexample, if loyaltyandintegrityarethecorevaluesofyour brand, thesewordsshouldbeincludedinthe text. WWW.ALLIANZEBPOSERVICES.COM