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Task 29: Text-based dissemination: how to engage professionals

Task 29: Text-based dissemination: how to engage professionals. Erik Mosselman & Frans Klijn. Approach Task 29 Guidance. 1 concise volume, easily accessible, attractive looks covering all relevant issues (coherence, relationships), demonstrate INTEGRATION

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Task 29: Text-based dissemination: how to engage professionals

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  1. Task 29: Text-based dissemination: how to engage professionals Erik Mosselman & Frans Klijn

  2. Approach Task 29 Guidance • 1 concise volume, easily accessible, attractive looks • covering all relevant issues (coherence, relationships), demonstrate INTEGRATION • not too deep  AN INTRODUCTION and GUIDANCE; • advertising FLOODsite; reference to task exe.summ’s and report Task 29 launch

  3. Title related to EU directive • Flood risk assessment and flood risk management • An introduction and guidance based on experiences and findings of FLOODsite (an EU-funded Integrated Project) Task 29 launch

  4. Contents and form • 5 Chapters • Flood risk management, what are we talking about? • On flood risk assessment: how big is the risk? • Management measures and policy instrumements: how to reduce flood risk? • FRM for the future: how should one decide what to do? • On remaining risks: what if a flood does occur? • Figures • Text boxes • FLOODsite Key Scientific results (10 exx) • CD in the back Task 29 launch

  5. Task 29 launch

  6. Task 29 launch

  7. Dilemmas/ discussion issues • Dissemination is sowing: prepare and care for the ground (soil fertility) Related: professionals are browsers (internet, conferences etc.) Guideline: is there a need and what should be in? The main message? • Marketing on ideas/ content in an overload of information (modern society) We don’t offer a solution to a real-life problem just methodology (FLOODsite) How to attract attention? Task 29 launch

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