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Easy Life

Design your day. Easy Life. Sebastian Pestre . Chi won Lee. Sujin Suh . Ryan Sohn. Design your day. Defining the problem 2 . STP Analysis 3 . Demonstation 4 . Business Model. Table of Contents. Design your day. The Process.

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Easy Life

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  1. Design your day Easy Life Sebastian Pestre. Chi won Lee. SujinSuh. Ryan Sohn.

  2. Design your day Defining the problem 2. STP Analysis 3. Demonstation 4. Business Model Table of Contents

  3. Design your day The Process • During a team meeting, a debate about ‘should men always have to plan for a date?’ occurred. Everymen in the team agreed on the hardness of date course designing. Eureka!

  4. Design your day Need • ‘What am I going to eat for lunch/dinner’ is a big question everybody asks daily. • ‘Where’ is a big question, but also ‘what then?’/sequence of activities are important.

  5. Design your day Defining the Problem • Yes, currently there are many information’s about restaurants, places to play and etc. • No, currently there is no service that integrates these databases into sequences. • There are many people who feel pressure for making date courses, or even have hard time deciding what to do for their spare time. • We, deliver easy time-design for our customers.

  6. Design your day STP Analysis Numbers of Smartphone Users 5.5M Users, and more! Numbers in 1,000s.

  7. Design your day STP Analysis • Segmentation:- Over 4 million smartphonesusers in Korea, including 1.6 million Iphoneusers. • The main categories of users are the following -Usersbetween 18 and 24 yearsold : 18% -Usersbetween 25 and 34 yearsold: 29% -Usersbetween 35 and 44 yearsold: 20% -Usersbetween 45 and 54 yearsold: 13%

  8. Design your day STP Analysis • Segmentation:- Over 4 million smartphonesusers in Korea, including 1.6 million Iphoneusers. • The main categories of users are the following -Usersbetween 18 and 24 yearsold : 18% -Usersbetween 25 and 34 yearsold: 29% -Usersbetween 35 and 44 yearsold: 20% -Usersbetween 45 and 54 yearsold: 13%

  9. Design your day STP Analysis • Targeting:Users between 18 and 34 years old are using smartphones the most and especially the social networks and sharing applications. They are the most likely to use our, to spread it around their entourage and to participate to the developement of the database. • This segment can be considered as the early adopters segment which « leads » the others to follow them.

  10. Design your day STP analysis • Positioning:-Price: the application will be for free in order to attract as most users as possible-Distribution: the application will be available on both Android Market and the Appstore of Apple-Promotion: Advertisement and promotion are likely to be done on the internet and especially the social networks already existing

  11. Let me introduce EasyLife

  12. EASY LIFE Design Your Day!

  13. EASY LIFE Design Your Day!

  14. Time 6am 6pm 6pm 4am Next

  15. Time 6am 6pm 6pm 4am Next

  16. Time 6am 6pm 6pm 4am Next

  17. Number of People single couple group Next

  18. Number of People single couple group Next

  19. Wish lists Next

  20. Wish lists Next

  21. Budget 40000won Next

  22. Mood Mood Next

  23. Mood Mood Romantic Fun Wild Gloomy Next

  24. Mood Mood Romantic Fun Wild Gloomy Next

  25. Mood Mood Romantic Fun Wild Gloomy Next

  26. Mood Gloomy Design My Day!

  27. Processing

  28. reservation Reservation Price : 8000원 Time : 30분 Rating reservation reservation Price : 3000원 Time : 30분 Rating Reservation reservation Price : 8000원 Time : 2시간 Rating 1 2 3 4

  29. reservation reservation Price : 8000원 Time : 30분 Rating Reservation reservation Price : 3000원 Time : 30분 Rating Reservation Reservation reservation Price : 8000원 Time : 2시간 Rating 1 2 3 4

  30. Design your day Features • Give basically 4 options of daily sequences • Automatically uses weather information • Reservations with sponsored places available • Ratings and Comments • More specific options, such as location radius, priority by ratings, nearest place from current location, etc are available.

  31. Design your day Business Model • Benchmarking: Google Ads Google only fees their ads when user clicks the ad. Every user has a pin number and ‘places’ have a QR Code. When Customers picture the QR code, the data is sent to the servers, giving the customers incentives such as coupons instantly. This also is counted and later on included in the fee the ‘places’ have to pay to Easylife.

  32. Design your day QR Code

  33. Design your day Market Model Advertisement Comments, ratings Search information Fee Visits(Traffic) Coupons

  34. Thank You Design your day EasyLife

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