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Recreational Cricket Clubs: How to structure a presentation to a potential sponsor

Recreational Cricket Clubs: How to structure a presentation to a potential sponsor . CLUB SUPPORT Helping you create a sustainable future for your club. ecb.co.uk/clubsupport. XXX Cricket Club When the Club was founded Number of senior players

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Recreational Cricket Clubs: How to structure a presentation to a potential sponsor

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  1. Recreational Cricket Clubs: How to structure a presentation to a potential sponsor CLUB SUPPORT Helping you create a sustainable future for your club ecb.co.uk/clubsupport

  2. XXX Cricket Club • When the Club was founded • Number of senior players • Number of senior matches, in what competitions and where you play them • Number of junior players • Number of junior matches, in what competitions and where you play them • What have you won in last few years • What are the big events (cricket and social) for your Club each season • Number of social members • Total club membership

  3. XXX Cricket Club • History of the club • Significant event #1 • Significant event #2 • Significant event #3 • Etc.

  4. Cricket - What goes on at your club?

  5. XXX Cricket Club - What could you offer to local sponsors? • Most cricket clubs could offer local companies a range of benefits including; • Designation of being an Official Sponsor of XXXX Cricket Club • Branding opportunities around the Club • Sponsor’s Offers and promotional messages to send to all of the Club’s Members and Supporters • Free/discounted use of the Club’s facilities, both clubhouse and ground • Provision of memberships of the Club • Invitations to Club events • A page describing each area of benefits is set out over the next few pages…

  6. XXX Cricket Club - What could you offer local sponsors? • Designation of being an Official Sponsor of XXXX Cricket Club • Branding on playing shirts of the whole Club OR the senior sides and/ or junior section • Branding on any Club practice clothing • Sponsor of the Club’s junior section, holiday coaching camps, in-school initiatives etc. • Title rights for the club, mentions in all publications and press reports • Branding on club letterheads and compliment slips • Any combination of the benefits on the following pages…

  7. XXX Cricket Club - What could you offer local sponsors? • Branding opportunities around the Club on; • Perimeter Boards around the ground • Pitch and Ground Covers • Scorebox, Groundsmans Shed, rear of Sightscreens • Signage attached to front of clubhouse • “Welcome to XXX CC” ground entrance signage • Club Noticeboards in Clubhouse • Posters and other inventory within Clubhouse

  8. XXX Cricket Club - Perimeter signage

  9. XXX Cricket Club - What could you offer local sponsors? • Promotional messages to all of the Club’s Members and Supporters. • Offers by local companies to your Members and their families could be included. • In postal mailings to your Members • In e-mails sent to your Members and Players • On your Club website • In your Club fixture card

  10. XXX Cricket Club - What could you offer local sponsors? • Provision of memberships of the Club • Invitations to Club events • Places at the Club Dinner and Dance • Places on any high profile events where you provide catering such as benefit days or Presidents Day • Club’s Presentation Evening – celebrate success with sponsors. A chance to say Thank You.

  11. XXX Cricket Club - Unique Events, Hospitality & Tickets

  12. Cricket’s fan base background Information ecb.co.uk/clubsupport

  13. Source 1: IFM Survey 2011 Cricket “The Fans” Key Findings • 9.5 million UK adults have a high interest in cricket • 12 million UK adults have a moderate interest in cricket • Among ABC1 males*, only football, formula one and tennis are more likely to be cited as their favourite sport. • Among 16-25 year olds, only football and formula one score higher • Cricket’s following is disproportionately young and male, with ABC1 males most heavily over-represented. This, in terms of spending power, is good news for the game. • Source: IFM SMS SURVEY 2011 • Sample of 1,000 respondents made up of a nationally representative sample of the UK population • * ABC1 males = lower-upper middle class

  14. Source 2: Kantar Research 2011 Cricket Fan base Summary • There are more than 10 million cricket followers in the UK • Of these over 4 million demonstrate a strong affinity for Cricket of which 1.1m consider it their no.1 sport • A further 4 million are interested in cricket but are also interested in other sports/ entertainment forms • Another 2 million are more passive/casual fans

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