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Group A: Jonathan Barajas Sandrely Haro Eric Liang Maria C. Castellon

HJ Heinz Company. Group A: Jonathan Barajas Sandrely Haro Eric Liang Maria C. Castellon. About Heinz…. HJ Heinz Company Performance. Expanded Market Across the World Employment Increase Earnings per share Growing Cash Flow Product Innovation Research Laboratories

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Group A: Jonathan Barajas Sandrely Haro Eric Liang Maria C. Castellon

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  1. HJ Heinz Company Group A: Jonathan Barajas SandrelyHaro Eric Liang Maria C. Castellon

  2. About Heinz…

  3. HJ Heinz Company Performance • Expanded Market Across the World • Employment • Increase Earnings per share • Growing Cash Flow • Product Innovation • Research Laboratories • Experimental Kitchens • Weight Watchers • Awards • 2011 FoodAward in Netherland • China Children Charity Award

  4. HJ Heinz External Environment HJ Heinz is affected by external factors : • Social Cultural Factors • China • Brazil • Government Regulations

  5. HJ Heinz Five Forces Model

  6. HJ Heinz Challenges • Decrease of demand since 2007 • Higher Competition • Wal-Mart • Loss of Market Share • 27% Drop HZN Stock • Management Challenges: • 2006 Proxy Battle • Advertisement Controversy

  7. HJ Heinz and Planning • At Corporate level HJ Heinz uses a strategic plan: • Financial Strategy • Operational Strategy

  8. Operational Strategy • To Expand the Core Portfolio HJ Heinz use science and innovation • Example Packaging Innovation

  9. HJ Heinz Strength and Leverage at Global Scale • CorporateSocialResponsibility: • Reduce GHG emissions by 20% over 10 years • New plastic containers w/less waste.

  10. Founded in 1869 • Tall Organizational Structure • Global • Strategic Planning • Leader in the Food Industry

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