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Home Away from Home The premiere online housing tool for international students

Home Away from Home The premiere online housing tool for international students. Kristina Killian Floyd Won. Our Vision.

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Home Away from Home The premiere online housing tool for international students

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  1. Home Away from HomeThe premiere online housing tool for international students Kristina Killian Floyd Won

  2. Our Vision A comprehensive tool that not only helps international students find a home away from home that fits their specific needs, but also gives them a sense of security in their housing decisions.

  3. Opportunity

  4. Potential of the market * Open Doors 2006.

  5. Market States with Most International Student Enrollments

  6. Features • Choice of native language • Choice of school • Information about apartments: • Rental rates • Availability • Leasing terms • Floor plan • Pictures & 360° view • Apartment amenities • Community amenities • Demographics • Included utilities

  7. More Features • Apartment rating from international students • Apartment location • Distance to campus • School shuttle service • Link to map • Points of interest • Apartment safety rating • Blog • Roommate finder • Links to resources • Job Aids

  8. Competitors • www.apartments.com • www.rent.com • www.apartmentguide.com • www.equityapartments.com • www.roommates.com • Craig’s List

  9. Benefits • Comprehensive list in one place • Information specific to university • Native language option • Understanding the system of housing • Customized Interactive site • Geared specifically towards international students, faculty, & staff

  10. System

  11. Advertisement Sales Plan

  12. Advertisement Sales Plan • The minimum ad purchase is $500.00. • $500 CampaignEffective cost: $2 cpmWhat you get: 125,000 bottom zone impressions (468x60, 728x90, 234x60 ) • $750 CampaignEffective cost: $2 cpmWhat you get: 187,500 side zone impressions (120x600 and 160x600) • $1,000 CampaignEffective cost: $2 cpm, plus major exposure on the Home Away from Home front pageWhat you get: 250,000 side zone impressions, 2 sentence message on the Home Away from Home front page

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