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INTRODUCTION: FILM ART

INTRODUCTION: FILM ART. Elisabeth Kjellström Ekonomihögskolan vid Lunds Universitet. Film Art as Project Management. Inspired by the book: Bordwell , David and Thompson, Kristin, Film Art An Introduction, seventh edition, Mc Graw -Hill, 2004. Film Art as Business. Produktion

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INTRODUCTION: FILM ART

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  1. INTRODUCTION: FILM ART Elisabeth Kjellström Ekonomihögskolan vid Lunds Universitet

  2. Film Art as Project Management Inspired by the book: Bordwell, David and Thompson, Kristin, Film Art An Introduction, seventh edition, Mc Graw-Hill, 2004

  3. Film Artas Business • Produktion • creating the product • presell distribution rights to finance production • Distribution • released with risk • by major film distributors, local distribution subsidiaries • granted 90 % of gross • break-even (difficult on movie tickets) • merchandising (rights, products) • Exhibition • retailing i.e. renting from the distribution company • movie ticket, videocassette, film on the television, internet

  4. Film Art: Produktion • Preproduction Phase • Two central roles: Producer and Screenwriter • Financial executive producer, • Daily organizational line producer • To come up with: Shooting script, schedule, budget • Production Phase (Shooting an organized procedure) • 8 units: Production design, director’s crew, cast, photography, sound, special effects, miscellaneous (costume, make-up, transport) producer’s crew • Postproduction Phase (Assembly) • Editor receives dailies; prepares rough cut -> final cut • Answer prints for approval -> release prints for distribution

  5. Modes of Production • Large-Scale Production: Hollywood’s golden age -> distinct package; still specialists on particular tasks. • Exploitation and Independent Production: Low budget projects to particular markets • Small-Scale Production: also one person projects in experimental and documentary traditions • Documentary • Fiction • Compilation film • Animated film

  6. Types of Films: To characterize Genres • Elements • Characters • Themes • Techniques • Iconography • Conventions • Genre Mixing • Influences and Mixes across Cultures • Reflecting social attitudes

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