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Your M2M customer wants to be MVNO

Your M2M customer wants to be MVNO. Rudolf van der Berg r udolf.van.der.berg@logica.com November 2010. Disclaimer.

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Your M2M customer wants to be MVNO

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  1. Your M2M customer wants to be MVNO Rudolf van der Berg rudolf.van.der.berg@logica.com November 2010

  2. Disclaimer Logica has no formal opinion on the matters discussed here. We deliver our services to all players in the M2M market, be they telco or customer, in a variety of roles. Each customer receiving the best service possible. This means we also come across and give advice on competing opinions.

  3. Why an MVNO? The M2M deployerneeds to be independent of the telco to solveit’s business problems. Independent throughown HLR and IMSI’s

  4. The M2M reality Procurementlawrequired a semi-publiccustomer to changemobile operators fortheir 10,000 devices, buttheycouldn’t €1 million+ swap for project and logistics, taking 6-24 months, reaching mobile, hard to reach and restrictedaccessdevices

  5. Logica’s research on M2M Dutch Ministry of EconomicAffairsaskedfor research intoswitchingcosts of largescale M2M deployers Ouradvice: to liberalizeaccess to IMSI-numbers (Mobile Network Codes) sothat private userscanbe free of theirtelco

  6. M2M is different Lifecycle of an M2M device is 30 years and has problemsstarting at manufacturing and everywherethroughoutlifecycle M2M is largescale, millions of deviceson all continents

  7. 4 problems: Roaming (1/4) It’s impossible to negotiategoodglobalroaming deals. Telco’s are local Roaming is Sudoku multivariate analysis. Different numbers same result

  8. 4 problems: Coverage (2/4) Coverage for static use is horrible and changes constantly Every network has gaps that fortunately don’t overlap between networks. National roaming needed

  9. 4 problems: Switching (3/4) Switching operators is impossible Not just renegotiating contracts, also mergers, acquistions or divestments

  10. 4 problems: Innovation (4/4) No innovation by the operators It is not in their interest to save their customers money, if it will cost them money. Iewifi offload.

  11. M2M user needs to be MVNO Usesit’sown IMSI number, withown operator code (MCC+MNC) Regulator needs to open up IMSI-ranges and possiblycartels

  12. Over the Air updates OTA was researchedby 3GPP and bannedby the GSMA OTA doesn’tremovedependence of deployeron M(V)NO forroaming, IMSI’s, switching and innovation

  13. The scary challenge Be the best enabler to your M2M customers, givingthem full freedom and satisfaction Ifyouneedlock-inforyour business, you’renotsomeonethatcompaniesshould do business with

  14. Want to know more? Rudolf’s blog: http://internetthought.blogspot.com with articles on M2M, the Telecom Cool Wall, Common Error’s of Telecom CEO’s, FTTH, Why all telecom marketing and product management is wrong, The best ISP in the world The report (in Dutch): http://www.rijksoverheid.nl/bestanden/documenten-en-publicaties/rapporten/2010/09/06/onderzoek-flexibel-gebruik-mnc-s/mnc-s-versie-2-5-final.pdf The management summary (in English): http://www.slideshare.net/Raindeer/management-summary-of-onderzoek-flexibel-gebruik-van-mncs

  15. Thank you

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