Learning Center Webinar Series Alumni Tracking & Reporting Made Easy Using

Learning Center Webinar Series Alumni Tracking & Reporting Made Easy Using Presenting:Molly Wasko, PhD Email:mwasko@uab.edu www.linkedin.com/in/mwasko inDegree is a wholly owned subsidiary of

About the presenter Enhanced opportunities through better connections

How do we stay connected with our students once they graduate? Enhanced opportunities through better connections

Learning objectives • The purpose of this session is to provide you with an overview of how to leverage LinkedIn® as an integral part of your alumni tracking strategy. Topics include: • How to effectively use LinkedIn® to find lost alumni • How to effectively use LinkedIn® to engage with alumni and build stronger alumni communities • How to leverage LinkedIn® University Pages • Understand the strengths and weaknesses of LinkedIn® as a research platform Enhanced opportunities through better connections

Agenda • What is LinkedIn® • Why LinkedIn® is relevant to you • What kind of alumni are on LinkedIn® • Best tools for using LinkedIn® • College Alumni Application and University Pages • Advanced Search • Premium Accounts • Groups • Personal Connections • Limitations of LinkedIn® and how inDegree can help Enhanced opportunities through better connections

What is Source: http://marketing.linkedin.com/audience Enhanced opportunities through better connections

Why you need employer data on alumni • Reporting Pressures: Need tracking • Higher education accreditation • Greater accuracy and transparency Regulatory Pressures: Need Data • Higher Education Scorecard • What’s a degree worth? • Financial Pressures: Need Alumni • More reliant on alumni giving • Public criticisms over tuition hikes Enhanced opportunities through better connections

Why does this matter to you? Current methods of tracking employment are expensive, time consuming and ineffective – exit surveys before graduation and then reliance on self-report alumni profiles AACSB standards have changed to emphasize assessment of actual impacts of programs. There are 54 million people with college degrees in the US, but universities have no idea how to contact about 65% of them. And given that the average giving amount is $100 per alum, that’s $3.5 billion dollars in lost potential! Enhanced opportunities through better connections

Why should matter to you? Raise your hand if you have an updated alumni page with your alma mater…… Enhanced opportunities through better connections

Why should matter to you? Raise your hand if you have an updated LinkedIn profile…… Enhanced opportunities through better connections

Alumni on <1% 7% 15% 26% 28% 37% 33% 50% Source: internal data analytics Enhanced opportunities through better connections

Alumni on Source: internal data analytics Enhanced opportunities through better connections

So, how can you get started… • LinkedIn® College Alumni • LinkedIn® University Pages • Advanced Search • Premium Accounts • Groups • Personal Connections Enhanced opportunities through better connections

1. LinkedIn® College Alumni Enhanced opportunities through better connections

1. www.linkedin.com/college/alumni You can change the school name using the drop down Enhanced opportunities through better connections

1. www.linkedin.com/college/alumni Drill down on a specific date range Enhanced opportunities through better connections

1. www.linkedin.com/college/alumni These are actually hyperlinks, so you can target alumni searches Enhanced opportunities through better connections

1. www.linkedin.com/college/alumni Allows you to see the LinkedIn profiles of your alumni… … one by one Enhanced opportunities through better connections

1. www.linkedin.com/college/alumni Let’s go live now and see it in action www.linkedin.com/college/alumni Enhanced opportunities through better connections

2. University Pages Enhanced opportunities through better connections

2. University Pages - www.linkedin.com/edu LinkedIn now allows kids 14 and older to sign up Enhanced opportunities through better connections

2. University Pages - www.linkedin.com/edu Goal is to expand marketing and job search/recruiting to new markets Enhanced opportunities through better connections

2. University Pages - www.linkedin.com/edu Gives universities the ability to target communications through LinkedIn and brand better to attract prospective new students! Enhanced opportunities through better connections

2. University Pages Upload your logo and Campus Photo Enhanced opportunities through better connections

2. University Pages See where alumni have gone Enhanced opportunities through better connections

2. University Pages Automatically makes alumni followers Enhanced opportunities through better connections

2. University Pages Highlights notable alumni Enhanced opportunities through better connections

2. University Pages Post the stats on your university Enhanced opportunities through better connections

2. University Pages Provides followers with a platform of exchange Enhanced opportunities through better connections

2. University Pages Allows you to feature your official groups Enhanced opportunities through better connections

2. University Pages Connects the different Schools within the University Enhanced opportunities through better connections

2. University Pages You can use the search feature to find a university page Enhanced opportunities through better connections

2. University Pages It is also a hyperlink in the Education profile Enhanced opportunities through better connections

2. University Pages - www.linkedin.com/edu Let’s go live now and see it in action www.linkedin.com/edu/ Enhanced opportunities through better connections

2. University Pages • Great resources to get you started • Main Page http://www.linkedin.com/edu • How to and Discussion • http://collegewebeditor.com/blog/index.php/archives/2013/08/19/how-to-request-your-linkedin-university-page-highered-hesm/ • LinkedIn Video • https://www.youtube.com/watch?feature=player_embedded&v=ur6wzm2ebdw • Request Access from LinkedIn® • http://help.linkedin.com/app/ask/path/upaq • FAQ • http://help.linkedin.com/app/answers/detail/a_id/38582 Enhanced opportunities through better connections

3. Advanced Search Enhanced opportunities through better connections

3. Advanced search Enhanced opportunities through better connections

3. Advanced search You can enter the name of the alumni you’re seeking Enhanced opportunities through better connections

3. Advanced search Make sure you add your university name too…. Enhanced opportunities through better connections

3. Advanced search You may have to try a few different versions of school name: St. John’s; Saint John’s; SJU Enhanced opportunities through better connections

3. Advanced search Location also fun. Make sure it’s “anywhere” if you are searching globally. You can add a zip code if you want to target. Enhanced opportunities through better connections

3. Advanced search You can also drill down by industry Enhanced opportunities through better connections

3. Advanced search Let’s go live now and see it in action www.linkedin.com/in/mwasko/ Enhanced opportunities through better connections

3. Advanced search Great tool to see more profile information than may be available through the public profile link…. Enhanced opportunities through better connections

4. Premium Accounts Enhanced opportunities through better connections

4. Premium accounts Enhanced opportunities through better connections

4. Premium accounts Comparing account types www.help.linkedin.com Enhanced opportunities through better connections

Learning Center Webinar Series Alumni Tracking & Reporting Made Easy Using