1 / 15

Social Media in Optimization & SEO

Social Media in Optimization & SEO. Mike Ramm. Searching has changed. Traditional Search Social Search YouTube is the second most popular online SE People start to use social media to search for information Search engines change their algorithms Google+

ismail
Download Presentation

Social Media in Optimization & SEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Media in Optimization & SEO Mike Ramm

  2. Searching has changed • Traditional Search • Social Search • YouTube is the second most popular online SE • People start to use social media to search for information • Search engines change their algorithms • Google+ • Search for images, videos, news, etc.

  3. Social Media • What is social media • Examples for social media • Facebook • Twitter • LinkedIn • YouTube • Flickr • Blogging • StumbleUpon

  4. Social Objects • They provoke conversations and create engagement • Types of Social Objects • Facebook posts • YouTube videos • Twitter updates • Flickr pictures • Blog posts and comments • Check-ins with FourSquare…

  5. Why use Social Media? • Engage in a conversation • Listen to your clients • Gain valuable ideas • Learn more about your audience • Build a permission asset • Increase brand awareness • Increase brand popularity • Build community • SEO

  6. Social Media Optimization

  7. SMO • What is Social Media Optimization? • Why is SMO so important? • Spread your word to hundreds of people with Social media • Increase ROI - People are more likely to buy from brands that answer their questions in Social Networks • Rank better – Search engines incorporate social actions into search results

  8. Title Tags • Title Tags must: • Contain keywords (the closer to the beginning the better) • Headlines must: • Catch your readers’ attention • Engage and provoke them to act / share • Contain keywords • Descriptions • “Sell” your Social objects

  9. Tags • Tags must contain: • Additional keywords (beyond your primary list) • Keywords related to: your brand and market • Keywords your competitors use • Tags improve categorization: • Twitter - #hashtag

  10. Content Distribution • Distribute your content in strategic networks • Digg, delicious, StumbleUpon, etc. • Add links that point back to your original content • Gain “Likes”, “Retweets”, ratings and views

  11. Word of Mouth Effect • What is word of mouth effect? • How does it help your business? • Distribute your content in strategic networks • Digg, delicious, StumbleUpon, etc. • Add links that point back to your original content • Gain “Likes”, “Retweets”, ratings and views

  12. SMO Rules • Create content that can be shared • Create new, interesting, fun content • Make sharing easy • Reward people for participating and sharing • Engage your audience

  13. Good SMO Practices • Register your business in Google Local • Create Facebook page for your business • Make a twitter, LinkedIn account • Install social plug-ins on your website • Add social buttons (Google+, Like, Tweet, etc.) • Make professional photos that represent your business – Flickr, facebook • Make video tutorials, fun ads, etc. – YouTube, Vbox 7

  14. Good SMO Practices • Ask questions • Make polls, applications, social games • Brand your social account • Use RSS for your website • Share content – slideshare.com, slides.bg • Analyze: • Facebook Insights • Google Analytics

  15. ? ? Questions? ? ? ? ? ? ? ? ? ?

More Related