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What Brands & Agencies Want How to give them what they need

What Brands & Agencies Want How to give them what they need. “WHO IS THIS GUY?”. The Advertising Economy. Getting to Know the Digital Media Landscape. COMPARISON SHOPPING ENGINES. SEARCH ENGINES. NETWORKS. PORTALS. COUPON  SITES. FACEBOOK. RSS FEEDS. LINKEDIN. SOCIAL MEDIA SITES .

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What Brands & Agencies Want How to give them what they need

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  1. What Brands & Agencies Want • How to give them what they need

  2. “WHO IS THIS GUY?”

  3. The Advertising Economy

  4. Getting to Know the Digital Media Landscape COMPARISON SHOPPING ENGINES SEARCH ENGINES NETWORKS PORTALS COUPON  SITES FACEBOOK RSS FEEDS LINKEDIN SOCIAL MEDIA SITES TWITTER OFFICIAL CORPORATE SITES MICROSITES BLOGS REVIEW SITES AFFILIATE ADVERTISING SITES E-COMMERCE SITES SUBSCRIPTION CONTENT SITES BRANDED CONTENT SITES

  5. 5 Ways to Monetize a Website • Ad Supported • Ecommerce • Lead Generation • Subscription • B2B (Fractional or Proportional Conversions)

  6. Attracting and Monetizing Traffic Ads & Custom Content Website(s) Landing Pages Conversion Search Full Ads Partial Social Engagement

  7. Conversions on Publishers (and Advertiser’s) Site • What is the value of any of these? • AOV? • LTV? • Part of Lead Recapture?

  8. Direct vs Indirect - The network club: I’d never belong to a club that’d have me as a member Groucho Marx

  9. What do Web Publishers and Advertisers Create to Increase Visibility? Website Pages Ads Optimize Websites Bid On Keywords Blogs Social Media (Twitter, Facebook, LinkedIn, etc…) Mobile Site & Apps Videos

  10. Considerations

  11. Considerations

  12. Great Online Sellers are Experts in Conducting Needs Assessment • 3 Questions to ask: • Who are you trying to reach? • What are you trying to accomplish? • How will you measure success?

  13. To Bring Traffic that Converts, Advertisers and Agencies Ask For… REQUEST FOR PROPOSAL • Demographic/Geographic & Psychographic Audience Profile • Targeting Options • Scale of Audience • Ability to Engage Audience with Brand • Brand Safe Environments • Accommodates Desired Ad Units and Positions

  14. What is the advertiser trying to do? • Reach a Target? • Increase Scale? • Reduce blended or average CPM? • Generate additional traffic to advertiser’s site? • Create a conversion / Partial Conversion or Engagement? • Drive an offline engagement? • Increase Scale and/or Reduce cost of Conversions?

  15. The Best Digital Sellers…. Uncover the Right Goals

  16. The Best Digital Sellers…. Suggest the Best Fit

  17. The Best Digital Sellers…. Paint the Right Picture

  18. Contact Us 347-882-1340 | steve@dmtraining.net www.DMTraining.net

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