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Wilkinsons

Wilkinsons. Aimed at: Women with a lower income/budget – Plenty of offers Competing on low prices Customers are in and out quite quickly – only browse at the product they want. Bedding was what was being sold mostly. HOUSE OF FRASER, HUDDERSFIELD. How’s Bazaar.

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Wilkinsons

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  1. Wilkinsons Aimed at: Women with a lower income/budget – Plenty of offers Competing on low prices Customers are in and out quite quickly – only browse at the product they want. Bedding was what was being sold mostly.

  2. HOUSE OF FRASER, HUDDERSFIELD

  3. How’s Bazaar Independent Interior shop located in Huddersfield Lockwood Price range of items are £10 to £500+ Hard Materials like Steel, Copper, Iron, Wood, Tin and Plastic The Rooms are very filled with items creating a Shabby chic look Black, White, Brown and Beige But using a hint of bright colours to draw attention Most of the expensive products were near to the counter and in the main room Target Customers would be middle class buyers moving houses or redecorating their house.

  4. Comparison • Wilkinsons – cheaper around the edges • Lighting nicer in more expensive areas, too bright in the others • More sales and offers than full price. • Middle aged – pensioners. • House of Fraser – cheaper in the centre • Bright lighting at the front, mood lighting everywhere else. • More sales than full price. Sales only on selected products. • Middle aged parents • How’s Bazaar – Cheaper in smaller rooms • quite dim overall, bright in the expensive areas. • More full price, less sales. • Middle class

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