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Emotional Design

Emotional Design. Jim Foley February 2012. Problem!. What don’t guidelines, styleguides, patterns address? ???????. What is nor Addressed?. Beyond features and ease of use…. Useful + Usable ≠ Desirable Making a UI fun, attractive, enjoyable, desirable, hip

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Emotional Design

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  1. Emotional Design Jim Foley February 2012

  2. Problem! • What don’t guidelines, styleguides, patterns address? • ??????? UI Design - Georgia Tech

  3. What is nor Addressed? • Beyond features and ease of use…. • Useful + Usable ≠ Desirable • Making a UI fun, attractive, enjoyable, desirable, hip • Making users want to use a UI if use is discretionary • The overall user experience • Which is in part (maybe in whole) an emotional experience as much as a rational experience UI Design - Georgia Tech

  4. Compelling User Experiences How know one when see one? What are some means to that end? UI Design - Georgia Tech

  5. Compelling User Experiences From Anderson, Seductive Interaction Design • Beyond usability to psychology of rewards, of “feel good” • Challenges / competition • Achieve status • Google news badges • Samsung… • Recognizeachievements UI Design - Georgia Tech

  6. Taking off from Maslow From Anderson, Seductive Interaction Design UI Design - Georgia Tech

  7. Simple (positive) Example Playful!! Fun!! Pleasurable!! UI Design - Georgia Tech

  8. Simple (Negative) Example From Anderson, Seductive Interaction Design Conveying success in red  More joyful ways to do it? UI Design - Georgia Tech

  9. Exclusivity  Snobbery  Another kind of emotion ….. UI Design - Georgia Tech

  10. Establishing Trust • Appearance • Bank buildings • Extra security measures • In some sense, the analog of old-style banks with their heavy stone walls, bars on windows UI Design - Georgia Tech

  11. Utilitarian vs. Attractive UI Design - Georgia Tech

  12. Utilitarian vs. Attractive UI Design - Georgia Tech

  13. Questions Why is Facebook more fun than email? Why is twitter so popular? How is status conveyed in various social media? In multiplayer games? What is the power of customization? UI Design - Georgia Tech

  14. Feathers iPhone Twitter App is Fun! http://feathersapp.com/ UI Design - Georgia Tech

  15. Why Did Clippit Fail? Microsoft circa 1998-2004 Pops up when thinks it knows what you are doing UI Design - Georgia Tech

  16. Linkedin – Updating Profile Updates to list are animated UI Design - Georgia Tech

  17. Circling Back to the Psychology Are there others – is this a complete taxonomy? Kathy Sierra’s Creating Passionate Users blog http://headrush.typepad.com/creating_passionate_users/2006/04/cognitive_seduc.html Typology of Cognitive Pleasures (in no particular order) 1. Discovery - User experience as exploration of new territory 2. Challenge - User experience as obstacles to overcome, goals lying just beyond current skill and knowledge levels 3. Narrative - User experience as story arc (user on hero's journey) and character identification 4. Self-expression - User experience as self-discovery and creativity 5. Social framework - User experience as an opportunity for interaction/fellowship with others 6. Cognitive Arousal - User experience as brain teaser 7. Thrill - User experience as risk-taking with a safety net 8. Sensation - User experience as sensory stimulation 9. Triumph - User experience as opportunity to kick ass 10. Flow - User experience as opportunity for complete concentration, extreme focus, lack of self-awareness 11. Accomplishment - User experience as opportunity for productivity and success 12. Fantasy - User experience as alternate reality 13. Learning - User experience as opportunity for growth and improvement UI Design - Georgia Tech

  18. To Learn More • Google • “emotional user interfaces” • “affective user interfaces” • Books, blogs, papers

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