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What Your Brand Says About You

Explore the importance of brand image and how it impacts your business. Discover the power of effective branding through real-life examples and learn how to create a strong brand identity. Join our workshops and take meaningful action to enhance your brand.

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What Your Brand Says About You

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  1. May 2015 “What your brand says about you”

  2. Our Babble Today: • Babbling together • Babble News • What your brand says about you • Action to take away

  3. Babbling Together • Your Elevator Pitch • Your successes this month • Progress on your Action of the Month • What you would like help with

  4. Babble News • FSB Awards • Babble Hitchin • Babble Cambridge • Elite space

  5. What is Brand Image “the information and expectations associated with a product, service or the company(ies) providing them”Wikipedia The word "brand" is derived from the Old Norse "brandr" meaning "to burn". It refers to the practice of producers burning their mark (or brand) onto their products.

  6. Leaflets and Business Cards What do these leaflets and business cards say to you about these companies? 7 7

  7. Branding The commercial, with Brook becoming a star, and the music reaching Number 39 in the UK Singles Chart. However, sales of the brand were poor and it was soon taken off the market. The public associated smoking Strand cigarettes with being lonely and were put off from buying them. It is regarded as one of the most disastrous tobacco advertising campaigns of all time. http://www.youtube.com/watch?v=WjBHUQEiTPw

  8. What is Branding? John Cleese's shouty Sainsbury's TV ad Sainsbury admitted its 'Value To Shout About' campaign, aired in the late 1990s was a complete flop. The ads featured a garishly-dressed John Cleese marching around the store proclaiming the benefits of Sainsbury's "low-price guarantee" offer. The ad, aimed at breaking down Sainsbury's aloof image, misfired badly, alienating staff and customers, neither of whom wanted to be lectured by the comic actor. It also failed to meet its sales targets. Cleese was subsequently replaced by a gingerbread man. http://www.youtube.com/watch?v=Nf0j3Oz6gGY

  9. What is Branding? https://www.youtube.com/watch?v=JKIAOZZritk 10

  10. What words do you want people to think when they see or hear anything to do with your company?

  11. Your business brand - Sharing Discussthese brand words and reflect on how you feel about them 12

  12. Leaflets and Business Cards What do your leaflets and business cards say to you about your company? 13 13

  13. Your company Do your leaflets, website, copy and business cards say what you want to say about your company? 14 14

  14. What are you going to do for your brand?

  15. Our Babble Today: • Babbling together • Babble News • What your brand says about you • Action to take away

  16. Meet-up in______________

  17. June 2015 Developing a business Pipeline OR Successfully applying for business awards

  18. Branding Words Workshop 1 19

  19. Workshop 1 20

  20. Workshop 1 21

  21. Workshop 1 22

  22. Workshop 1 23

  23. Workshop 1 24

  24. Branding Words Workshop 1 25

  25. Workshop 1 26

  26. Workshop 1 27

  27. Workshop 1 28

  28. Workshop 1 29

  29. Workshop 1 30

  30. My Brand Words 31

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