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AUTOMOTIVE ADVERTISING

AUTOMOTIVE ADVERTISING Jon Swallen TNS Media Intelligence Please step into my time machine TVB Forecast Conf. Travel back to Sept. 6, 2007 I Said To You…. “The auto category has been a bloody mess since the middle of 2005.” Jon Swallen TVB Forecast Conference September 6, 2007

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AUTOMOTIVE ADVERTISING

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  1. AUTOMOTIVE ADVERTISING Jon Swallen TNS Media Intelligence

  2. Please step into my time machine

  3. TVB Forecast Conf. Travel back to Sept. 6, 2007

  4. I Said To You…. “The auto category has been a bloody mess since the middle of 2005.” Jon Swallen TVB Forecast Conference September 6, 2007

  5. “We keep thinking it can’t get worse but there are no indications a corner has been turned.” Jon Swallen TVB Forecast Conference September 6, 2007

  6. We still haven’t found that corner.

  7. But we did find a cliff.

  8. $10 Billion of Lost Ad Spend In 5 Years -3.7% -6.1% -7.3% -15.7% -31.3% $20.2 $19.4 $18.2 $16.9 $14.3 $9.8 Source: TNS Media Intelligence

  9. H1 ‘09 -20% -57% -40% -31% All Segments Are In Decline Source: TNS Media Intelligence

  10. Where Did The Money Go? Other 16% Nat’l TV 28% Web 4% Newsp 26% Spot TV 26%

  11. Where Did The Money Go? Other 13% Other 16% Nat’l TV 38% Nat’l TV 28% Web 7% Web 4% Newsp 23% Newsp 26% Spot TV 26% Spot TV 18%

  12. Spot TV Is Losing Share Of Spend… -7.9% +6.4% -9.2% -19.1% $1.72 $5.2 $4.7 $5.1 $4.6 $3.7 -50.5% 24.4% Share 25.5% Share 26.1% Share 27.2% Share 27.7% Share $1.8 18.8% Share Source: TNS Media Intelligence

  13. …As All Segments Pulled Back In H1 ‘09 - $423 million - $303 million - $179 million Source: TNS Media Intelligence

  14. Automotive Cutbacks On Spot TVH1 2009 vs H1 2008 -27% -$26 -68% -$82 -42% -$21 -52% -$77 -70% -$55 -52% -$66 Source: TNS Media Intelligence

  15. -27% -68% -42% -52% -70% -52% Automotive Cutbacks On Spot TVH1 2009 vs H1 2008 Source: TNS Media Intelligence

  16. Large Markets Have Suffered The Most Source: TNS Media Intelligence

  17. Cash For Clunkers Program Source: TNS Media Intelligence

  18. Key Indicators To Track New vehicle sales

  19. Key Indicators To Track New vehicle sales Model introductions and redesigns

  20. Key Indicators To Track New vehicle sales Model introductions and redesigns Ad spend per vehicle sold

  21. Ad Spend vs. Unit Sales Sources: TNS Media Intelligence; Wards AutoInfo Bank

  22. Key Indicators To Track • New vehicle sales • Model introductions and redesigns • Ad spend per vehicle sold • Dealership closings (GM, Chrysler)

  23. AUTOMOTIVE ADVERTISING

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