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Acknowledgements. Research colleaguesTerry Porteous, Mandy Ryan, Tony Scott, Michela TinelliPhil Hannaford, Sally WykeFundersChief Scientist Office, MRC/ESRC, NHS R and D. Traditional NHS contracts. Traditional contracts. Dispensing of prescriptionsvolume driven paymentDisplaying leafletsProviding opportunistic advice on dispensed medicinesprofessional feeLocally negotiated serviceseg drug misusers, nursing homes, compliance needs assessment, smoking cessationRecognition of other
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