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Highlights from “Reshaping the American Garden: The Effects of Demographic Trends and Urban Renewal on Gardening”

Highlights from “Reshaping the American Garden: The Effects of Demographic Trends and Urban Renewal on Gardening” Garden Writers Association of America September 2008 Age Trend a Positive for Gardening Average Annual Amount Spent on L&G Care by Age Source: National Gardening Association, 2007

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Highlights from “Reshaping the American Garden: The Effects of Demographic Trends and Urban Renewal on Gardening”

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  1. Highlights from “Reshaping the American Garden: The Effects of Demographic Trends and Urban Renewal on Gardening” Garden Writers Association of America September 2008

  2. Age Trend a Positive for Gardening Average Annual Amount Spent on L&G Care by Age Source: National Gardening Association, 2007

  3. Trend 2: Increased Demand for Smaller Homes Source: Arthur C. Nelson “Leadership In a New Era” JAPA, Vol. 72, No. 4, Autumn 2006

  4. Trend 3: Future Housing Demand Outer Suburbs First Tier/Inner Suburbs Downtown Could rising gas prices kill the suburbs? When a high-cost commute reaches the point of no return, home buyers will start finding houses closer to work – some already are.

  5. There are Highs and Lows Population Growth in Selected Downtowns Source: Selected from a sample of 44 U.S. Cities – see Eugenie L. Birch “Who Lives Downtown?” in Redefining Urban & Suburban America, Brookings Institution, 2006

  6. Trend 4: Green/Outdoor Space in New Homes is Declining Outdoor Space in New Homes Sq. Ft. Excluding House Area Source: US Census, Characteristics of New Housing (2007) • Note: Outdoor space = Lot size less home sq. ft. (controlled for number of stories). Estimates exclude space covered by garages, driveways and other outside fixtures

  7. Summary Boomers Simplifying/Lower Maintenance Homes & Yards Decline in Household “Greenspace”/Yard Size” Increasing Interest in… SMALL-SPACE GARDENING Downtown and Inner-Suburb Growth Price of Gas Increase in Demand for Smaller Homes Decline in Households With Children

  8. It’s likely that the American garden is headed toward a gradual reinvention. Let’s see how the City of New York is a good example of this…

  9. The City of New York As a Case Study of Urban Gardening

  10. The Melting Pot Phenomenon

  11. Community Gardens – Urban Harvest

  12. Small Space Gardening In the urban environment, people of all economic backgrounds are willing and able to create gardens despite challenges and available space.

  13. Why? Food Recreation No interior garden space Connection to Nature Stress Therapy Education/ Community Wildlife Where? Vacant Lots Alleys Balconies Terraces, Fire escapes Containers and Window boxes Small Space Gardens

  14. City laws/ordinances Building rules High Traffic zones Inquisitive public High winds Sun Movement of plants Water Availability of materials Space Challenges of Small Space Gardens

  15. Small Space Gardening

  16. Green Walls

  17. Factors such as the decline of residential outdoor space, aging baby-boomers and renewed interest in urban areas will propel the small-space gardening trend. • A gradual reinvention of the American garden is predicted as people look for ways to maximize their space. • Today’s victory gardens are uniting communities, reclaiming land for agricultural purposes and are helping increase city green space. • Ethnically diverse neighborhoods are using gardens as a way to stay connected to their heritage. • Independent garden centers and gardening-related organizations are offering classes for urban small-space gardeners in response to this trend. The Seeds For a New American Garden

  18. If you’d like more in-depth information on the presentation, please contact Keri Butler for a document highlighting key presentation takeaways: Keri Butler Director, Public Affairs The Scotts Miracle-Gro Company (937) 644-7410 keri.butler@scotts.com

  19. Thank You

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