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Welcome to Directory Driven Commerce 2005

Welcome to Directory Driven Commerce 2005. Denver, Colorado September 27 – 29, 2005. Welcome and Introduction. John F. Kelsey III – Chairman and Founder – The Kelsey Group Charles Laughlin – VP and Program Director – The Kelsey Report ®. Keynote. George Burnett,: Dex Media.

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Welcome to Directory Driven Commerce 2005

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  1. Welcome toDirectory Driven Commerce 2005 Denver, Colorado September 27 – 29, 2005

  2. Welcome and Introduction • John F. Kelsey III – Chairman and Founder – The Kelsey Group • Charles Laughlin – VP and Program Director – The Kelsey Report®

  3. Keynote George Burnett,: Dex Media

  4. Impressive Appreciation . . .

  5. YP Stocks Beat the Dow . . .

  6. . . . and Yahoo! too . . .

  7. . . . but not Google . . .

  8. Local Commerce Monitor • Bill Deaton – ConStat, Inc. • Neal Polachek – The Kelsey Group

  9. In Their Own Words • Insurance Agent • Music Teacher • Custom Upholsterer • Moped Dealer • Real Estate Broker • Self-Storage Operator • Hardware Retailer • Jewelry Retailer • Car Dealer

  10. Keynote Joe Walsh:Yellow Book USA

  11. A Decade of Yellow Book Yellow Book Co. Inc., Acquires Yellow Book of Pennsylvania Rockville Centre, NY, (November 28, 1995) -- Uniondale, NY (August 30, 2005) - Yellow Book USA announced today . . .

  12. So As Not to Leave Out Yell

  13. So What’s It All About? • Sue Hume, SBC Directory Operations • Stuart McKelvey, TMP Worldwide • Maggie Le Beau, Dex Media • Dennis Fromholzer, CRM Associates

  14. Key Issues • What makes researching more difficult today? • Is there a usage cliff out there for print YP? • Is the consumer ahead of the advertiser in terms of turning to online? • How acute are the difference among the key demographic segments e.g. age, income, education, ethnicity? • Can a “mass” media nature of print Yellow Pages evolve itself to address these increasingly narrow audience segments? • Is there a “real” trend toward performance based models – if so, are they here to stay?

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