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Find out which photography affiliate programs the biggest and most successful photographers are using to monetize their photography websites through affiliate marketing Plus, experience based tips for how to promote them
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14 Best Photography Affiliate Programs in 2024 (Based on Data) By Monica Lent · Updated Jan 2, 2024 As a photographer myself, I get the complexity of reviewing and promoting photography gear online. I've also run two sites that promote photography gear as an affiliate. People do take a long time to research and select photography gear. Commissions on consumer electronics are extremely slim. And for popular brands and profitable keywords, the competition is fierce. The flip side is, photography equipment is also expensive. Meaning, the average order values can be quite high. So even if you're getting 2-4% on most programs that sell physical camera gear, each commission can range from $30-90 when people order $2,000 worth of gear at once. You can also get much higher commissions if you venture into photography software, digital products like presets for Lightroom and Capture One, and other photography-adjacent products.
This guide to photography affiliate programs will show you how! Sites we analyzed to compile this data To find the top photography affiliate programs, we started by analyzing the bigger players of the photography niche. DP Review, Expert Photography, FStoppers, and PetaPixel are a few examples of the kind of sites we started with. No surprise: Amazon is by far the #1 affiliate program used by top photography websites. However, when we dug into sites belonging to different sub-niches within photography, we found more, interesting programs with potential. We looked at niche websites and photography blogs based on camera brand (like Nikon, Canon, Sony, etc) and types of photography (astrophotography, street photography, mirrorless photography, etc). Here's where we found photography affiliate programs that can complement a strategy that still leans heavily on Amazon for photography gear.