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JCTV: A TBN Network

JCTV: A TBN Network. Experience the Difference. 1. JCTV. JCTV is a family friendly, Christian music video channel JCTV is a youthful network with a strong demographic of 10-24 yrs old The network has high audience retention and strong HH reach. Trinity Broadcast Networks.

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JCTV: A TBN Network

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  1. JCTV:A TBN Network Experience the Difference 1

  2. JCTV • JCTV is a family friendly, Christian music video channel • JCTV is a youthful network with a strong demographic of 10-24 yrs old • The network has high audience retention and strong HH reach

  3. Trinity Broadcast Networks • JCTV is a part of the Trinity Broadcast Networks • Faith-based networks attract 39.6mm HHs monthly • TBN Nets have a reach of 22.3mm HH monthly; making up 56% of the faith-based HHs • JCTV is in 65 markets and delivers 23% of the TBN Networks’ distribution

  4. JCTV’s Young Demo Audience JCTV Skews to a younger audience, especially within the tween/teen category 10-19 RentrakTVEssentials, Geodemographics, July 2011

  5. JCTV has a significant overlap with Competitive Networks JCTV Duplicates well with other music networks. JCTV also delivers a large % of the audience to these music & entertainment networks. July 2011 % Duplication JCTV 15% of JCTV Viewers come from BET Gospel Source: Rentrak TV Essentials July 2011, All Day

  6. JCTV has unique duplication with TBN TBN brings in high ratings for religious programming such as “Joel Osteen’s” ministries. This duplication is unique to JCTV in the music channel category and opens up opportunities for cross promotion on TBN JCTV 43% of TBN-C Viewers come from JCTV 18% of JCTV Viewers come from TBN-C Source: Rentrak TV Essentials July 2011, All Day & 8/7 8pm

  7. Market Summary July 2011 JCTV has highest HH reach in the state of Texas RentrakTVEssentials, Market Summary, July 2011

  8. JCTV Daypart Performance by HH Reach Jan 11 – Jul 11 Households JCTV’s dayparts perform similarly throughout all dayparts by HH RentrakTVEssentials, Jan-Jul 11, All Dayparts

  9. JCTV Conclusions • JCTV delivers a young demographic on a weekly basis • Has large duplication with other music & entertainment networks • Has unique duplication and audience share with Trinity Broadcast Network • Has stable and consistent HH reach throughout all dayparts

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