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Online Privacy and Codes of Conduct

Online Privacy and Codes of Conduct. Peter Fleischer Global Privacy Counsel my personal blog: http://www.peterfleischer.blogspot.com/. Topics. Search Chrome Maps Social Networking Health Ads The Cloud. What do we collect in search?. URL, including query IP address

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Online Privacy and Codes of Conduct

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  1. Online Privacy and Codes of Conduct Peter Fleischer Global Privacy Counsel my personal blog: http://www.peterfleischer.blogspot.com/

  2. Topics • Search • Chrome • Maps • Social Networking • Health • Ads • The Cloud

  3. What do we collect in search? • URL, including query • IP address • Time and date of search • Operating system • Browser type • Cookie ID

  4. How long do we retain search logs? • Anonymizing server logs: 9 months for IP addresses/ 18 for cookies • Balancing various factors: privacy, security, and improving our services • to improve our search • to defend our systems/ fight fraud/protect users 123.45.67.XX - 25/Mar/2003 10:15:32 - http://www.google.com/search?q=cars - Firefox 1.0.7; Windows NT 5.1 - XXXXXXXXXXXXXXXX

  5. Web History // Putting users in control of their data • When a user signs up for Web History (to deliver personalized search results), they are given full control of the information they share with Google, including the ability to pause, remove, and bookmark items, and delete their account at any time.

  6. Google Chrome Locally stored history Incognito mode Google Suggest

  7. Maps

  8. Street ViewWhat should be private in a public space?

  9. Simple Notification Tools

  10. Google Earth

  11. Latitude: User-controlled location sharing

  12. Using Google to Communicate, Show and Share Users

  13. Designing Privacy Controls In All Our Products • All Google products have sharing controls built in

  14. Orkut: Detailed Privacy Controls

  15. Google Health • At its foundation, Google Health is about putting people in control of their health information. • Google Health puts users in complete control over who views their health information and who can add information to their profile. • Google Health provide privacy protections equivalent to those required under HIPPA

  16. Query-based Ad Selection – AdWords Connect with consumers when they search Mutual Funds – ACME Corp Learn how mutual funds work and compare different types of funds. www.acme.com/mutualfunds Mutual Funds – ACME Corp Learn how mutual funds work and compare different types of funds. www.acme.com/mutualfunds

  17. Advertising & the internet 17

  18. PartnerAd Third-Party Ad Serving in a nutshell ISP User Cookiedoubleclick.comUID=619 1. Get: www.cnn.com 2. Send: HTML page Cookie:doubleclick.comUID=619 4. Send ad for UID=619 3. Get: doubleclick.com/ad 18

  19. NAI Code of Conduct In addition to requiring notice to consumers about the use of 3rd party cookies, the NAI mandates that member advertising networks provide an "opt-out“ mechanism for the targeted ad programs they provide. The NAI opt-out tool is a simple Web-based utility that allows you to opt out of receiving targeted ads from member ad networks. 19 19

  20. UK IAB Code of Conduct • UK Industry Self-Regulatory Code for Interest based advertising, ensuring choice and transparency. • Google one of the founding signatories other firms include Yahoo, AOL, MSFT • Consumer portal: www.youronlinechoices.com(screenshots below)‏ • Code welcomed by the UK Data Protection Authority and the communications regulator OfCom. • Model for pan-European code under discussion within IAB-Europe. Consumer portal landing page Consumer FAQs Consumer top-tips

  21. Transparency & Notice www.PBS.org/FRONTLINE Feedback – Ads by Google

  22. Transparency & Notice – landing page for in ad notice Link to Ads Preference Manager

  23. Meaningful Choice PERSISTENT OPT-OUT

  24. Adding interests – consumer empowerment & engagement

  25. Beyond notice: Google Privacy Channel

  26. Updating privacy laws 2008 countries withprivacy laws 1993 First Web Browser countries withno privacy laws 1980OECD onPrivacy 1995 EU PrivacyDirective 2004APEC PrivacyFramework

  27. The Cloud

  28. Thank you Discussion?

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