Translating KM for the Real World

1. Translating KM for the Real World Neil Olonoff KM Lead, US Army G-4 (Logistics)

2. Why translate KM? KM is obscure • At first glance KM concepts are either mystifying or obvious KM is a means, rather than an end • Managers don’t care about KM – they care about value and results KM is a broad set of principles and tools • Must be tailored for a specific workplace.

3. Real World KM is Practical and Effective Practical & Effective • Programs, not principles • Locally Relevant • Achievable short term and long term • Affordable • Synergistic

4. Real World KM is Easily Communicated Easily Communicated • Plain English • Coherent Story • Self-evident value proposition

5. Framing the Value Proposition Find your Bottom Line • The burning platform issue of your organization Frame your Solutions • Identify KM solutions that speak to your issues • Describe solutions in terms your organization’s values, not “KM principles” Package and Brand the “Product Constellation” • Link solutions as a series of interlocking sub-programs

6. Telling and Selling a Coherent Story Framing • Frame in terms of your organizational bottom-line values Packaging • Integrated, Phased Selling • Build out from early success • Tell your story in plain English

8. “G-4 Staffers Need to Know” Practical, Relevant and Achievable • Consists of 7 Interlocking Related Programs • All are directly relevant to G-4 business values • All are achievable and affordable • They interlock for synergy Phased approach • “Existing” and “planned” programs

9. Translate KM into your Organization’s Language Easily Communicated • Translated into familiar military language … “Need to Know,” “Situational Awareness” and “Approved Guidance” • Coherent story • Self-evident value proposition No KM terminology • Nests “collaboration” and “communities” at a lower level where the concept and value are self explanatory

10. Questions Neil Olonoff KM Lead, US Army G-4 (Logistics)

11. Buzz Session