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Simplyhealth

Simplyhealth. Marketing Mutual Values. Simplyhealth is not a Mutual. Voting, Ownership, Tax. Why do we talk about Mutual Values. Our constitutional purpose defines us We have to manage in the interests of more than one stakeholder. Are Mutual Values the same for everyone.

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Simplyhealth

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  1. Simplyhealth Marketing Mutual Values

  2. Simplyhealth is not a Mutual • Voting, Ownership, Tax

  3. Why do we talk about Mutual Values • Our constitutional purpose defines us • We have to manage in the interests of more than one stakeholder

  4. Are Mutual Values the same for everyone • No, their common derivative is that they are defined by your purpose • Their emphasis will change over time

  5. What are Simplyhealth’s core values? • We are in Healthcare for the many not the few • Our job is to create accessibility, value and trust for our customers • We are in the service of ‘customers today and tomorrow’ and we must continually find new ways of serving them • We use technology and process to support people. We do not shove customers down our processes for our convenience.

  6. How is Simplyhealth presenting its customer mutuality today? • Technology – 0800 sales and service, people answer all calls, web page numbers • Staff – best employment practices, innovative reward schemes, good communications • Governance – 4 year FSA ARROW visit, customer data protection, web security • Charitable giving - £20m in the last 10 years • Communications – annual report to members which is rather truthful • Continuous improvement – speed and engagement (15k claims per day, and empathy score)

  7. What strategy have we employed to date? • Multi brand, specialist organisations local to their communities • But – this did not work as effectively as we had hoped So ………………

  8. What is Simplyhealth up to now? • Single brand – new, powerful asset for the Group • Positioned to present the public with our important credentials and intent • Focused around the ‘essence’ of our difference You decide if we are meeting our objectives!

  9. Simplyhealth Marketing Mutual Values

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