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Explore the world of blogging and podcasting with this comprehensive guide. Learn how ONDCP is using these platforms to push back against drugs and reach new audiences. Discover the advantages and disadvantages of each technology and get started with helpful resources.
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Blogging & Podcasting for ONDCP Aspen LMIT
Outline • Introductions • Defining a Blog • The Blog: PushingBack.com • Defining a Podcast • The Podcast • Summary
Introductions • Who we are • Who ONDCP is • Their mission • How they use the web
Defining a Blog • Definition of a blog • An extended definition of a blog • Blog options
PushingBack.com • History • Launched December 2004 • Purpose • Highlight the way different communities are “pushing back” against drugs
PushingBack.com • Technology • Advantages • Disadvantages • PushingBack.com 2.0
Defining a Podcast • Definition of a podcast • A podcast is an RSS feed that contains audio files in addition to text content
ONDCP Podcast • Rationale for Podcast • History • Launched January 3, 2006 • Purpose
ONDCP Podcast • Technologies • For the feed • For the audio files • Advantages for the feed • Disadvantages for the feed • More on audio
Conclusions • Blogs offer … • Ease of use • Faster communication • Podcasts offer … • An avenue to new audiences • Independence from the need for press coverage
Blogging Software • Options include • Community Server (http://communityserver.org/) • MovableType (http://www.sixapart.com/movabletype/) • WordPress (http://wordpress.org/)
Podcasting Resources • ONDCP Podcasting Help Page (http://www.whitehousedrugpolicy.gov/podcast/PodcastingHelp.html) • Make Your First Podcast (http://www.podcastingnews.com/articles/How-to-Podcast.html) • History of Podcasts • http://www.ipodder.org/history • http://www.thetwowayweb.com/payloadsforrss