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AAA Member Poll 2011 Spring Break Travel and Entertainment

AAA Member Poll 2011 Spring Break Travel and Entertainment. AAA Missouri March 2011. Methodology. An online survey was sent to AAA Missouri members who participate in our online research panel “AAA Insiders” The survey was conducted from February 14-22, 2011

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AAA Member Poll 2011 Spring Break Travel and Entertainment

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  1. AAA Member Poll2011 Spring BreakTravel and Entertainment AAA MissouriMarch 2011

  2. Methodology • An online survey was sent to AAA Missouri members who participate in our online research panel “AAA Insiders” • The survey was conducted from February 14-22, 2011 • 348 AAA Missouri members completed the survey • Responses are weighted to represent the ages of members • Differences between 2011 and 2010 results were tested for statistical significance at a 95% confidence level

  3. “In which entertainment categories do you plan to spend money during the 2011 spring season?” • For the majority of AAA Missouri members, dining out and nightlife will be the entertainment they are most likely to spend on, followed by movies • Compared to the spring season of 2010, more members will pursue hobbies or sports this spring Base: 2011 ACMO members n=348 2010 ACMO members n=425 Uppercase letters indicate statistically significant difference from other lettered category * Not asked in 2010 Q: “In which of the entertainment categories below do you plan to spend money during the 2011 spring season?” Multiple responses allowed.

  4. “How are you planning to change your entertainment activities during the 2011 spring season compared to last year?” • Significantly fewer ACMO members plan to take any steps to spend less • 42% state they won’t make any changes to their spring season entertainment activities and 9% state they plan to spend more compared to last year Uppercase letters indicate statistically significant difference from other lettered category * Not asked in 2010 Base: 2011 ACMO members n=348 2010 ACMO members n=425 Q: “How are you planning to change your entertainment activities during the 2011 spring season compared to last year?” Multiple responses allowed.

  5. Gas Prices Affect Budgets of ACMO Members • More than two-thirds (68%) of ACMO members will start to make major changes to conserve gas when the price reaches $3-$4 per gallon AAA Missouri “Have the recent high gasoline prices affected your budget?” “At approximately what price per gallon of gas do you think you will start making major changes in how much you drive or how much gasoline you use?” Yes = 68% No Base: ACMO members n=348 Not asked in 2010

  6. “How have the higher gas prices affected your budget?” • The majority (78%)of ACMO members affected by the higher gas prices will cut back on unnecessary driving • Half will cut back on dining at restaurants Base: ACMO members who said high gas prices have affected their budget n=199 Not asked in 2010 Q: “How have the higher gas prices affected how you budgetyour money?” Multiple responses allowed.

  7. “During the 2011 spring season, do you plan to take at least one leisure trip?” • Significantly fewer ACMO members plan to take a leisure trip this spring (57%) compared to last year (66%) 2010 10% 2010 66% ▼  2010 24% Base: 2011 ACMO members n=348 2010 ACMO members n=425 ▼ indicates significant difference from previous year Q: “During the 2011 spring season, do you plan to take at least one leisure trip?” “Leisure trip” for this survey is defined as “a non-business trip of more than 50 miles one way from home and requiring at least one overnight stay.”

  8. “How many leisure trips are you likely to take in March and April?” • Almost two-thirds (64%) of ACMO members traveling this spring will take just one trip Base: ACMO members who are planning to travel during spring season 2011 n=209 Not asked in 2010 Q: “How many leisure trips are you likely to take in March and April?”

  9. “About how much do you expect to spend on all your leisure travel during the 2011 spring season?” • For their leisure travel in this year’s spring season, more ACMO members plan to spend in the lower ranges (below $2,000) compared to their plans in 2010 Base: 2011 ACMO members who plan to take a leisure trip during spring seasonn=209 2010 ACMO members who plan to take a leisure trip during spring seasonn=294 Q: “About how much do you expect to spend on all your leisure travel during the 2011 spring season, including lodging, transportation, meals and entertainment?”

  10. “What do you plan on doing while traveling during the 2011 spring season?” • More ACMO members plan to visit family and friends during spring season this year compared to last year, and fewer will be sightseeing or shopping Uppercase letters indicate statistically significant difference from other lettered category Base: 2011 ACMO members who plan to take a leisure trip during spring seasonn=209 2010 ACMO members who plan to take a leisure trip during spring seasonn=294 Q: “What do you plan on doing while traveling during the 2011 spring season?” Multiple responses allowed.

  11. “What travel destinations do you plan on for the 2011 spring season?” • About 7 in 10 ACMO members who are taking a leisure trip this spring season will travel to another state, and about 3 in 10 will travel in their own state Note: Specific destinations outside the U.S. were not included in the 2010 poll 8% planned “international” travel in 2010 Base: 2011 ACMO members who plan to take a leisure trip during spring seasonn=209 2010 ACMO members who plan to take a leisure trip during spring seasonn=294 Q: “What travel destinations do you plan on for the 2011 spring season?” Multiple responses allowed.

  12. “How are you planning to save money on your 2011 spring travel?” • ACMO members this year confirm their use of affinity discount programs such as AAA to save money while traveling • Significantly fewer ACMO members will reduce their budgets for shopping or entertainment while traveling on spring break this year compared to last year Uppercase letters indicate statistically significant difference from other lettered category Base: 2011 ACMO members who plan to take a leisure trip during spring seasonn=209 2010 ACMO members who plan to take a leisure trip during spring seasonn=294 Q: “How are you planning to save money on your 2011 spring travel, if at all?” Multiple responses allowed.

  13. “Do you think that you will take more, fewer, or about the same number of leisure trips in 2011 compared to 2010?” • More ACMO members now think they’ll take fewer trips in 2011, compared to how they responded to the same question in October of 2010 October 2010 Holiday Poll 62% 23% 15% Base: ACMO members n=348 Not asked in 2010 Spring Break Poll Q: “Do you think that you will take more, fewer, or about the same number of leisure trips in 2011 compared to 2010?”

  14. “What will be your primary type of transportation to reach your destination?” October 2010 Holiday Poll 61% 28% 5% 3% 1% 0% 1% Base: 2011 ACMO members who plan to take a leisure trip during spring seasonn=209 Not asked in 2010 Spring Break Poll Q: “For [your longest trip], what will be the primary type of transportation to reach your destination?”

  15. “What type of ground transportation are you likely to use to or from the airport?” Caution: Small base size Base: ACMO members who are traveling by plane during spring season n=51 Not asked in 2010 Q: “What type of ground transportation are you likely to use to or from the airport?” Multiple responses allowed.

  16. “How many days will your trip last?” October 2010 Holiday Poll 3 days or less 22% 4-7 days 55% 8-14 days 19% More than 14 days 4% Base: 2011 ACMO members who plan to take a leisure trip during spring seasonn=209 Not asked in 2010 Spring Break Poll Q: “How many days will your [longest] trip last?”

  17. “What will your primary accommodations be while on this trip?” October 2010 Holiday Poll 37% 42% 3% 7% 5% 1% 1% 4% Base: 2011 ACMO members who plan to take a leisure trip during spring seasonn=209 Not asked in 2010 Spring Break Poll Q: “What will be your primary accommodations while on this [longest] trip?”

  18. “How many people will be traveling with you?” October 2010 Holiday Poll None 17% One 50% Two 13% Three 10% Four or more 9% Base: 2011 ACMO members who plan to take a leisure trip during spring seasonn=209 Q: “How many people will be traveling with you?”

  19. “With whom will you be traveling?” Base: 2011 ACMO members who plan to take a leisure trip during spring season and are traveling with someone n=175 2010 ACMO members who plan to take a leisure trip during spring season and are traveling with someone n=256 Q: “With whom will you be traveling?” Multiple responses allowed.

  20. “How long ago did you plan this trip?” October 2010 Holiday Poll 37% 13% 13% 22% 15% Base: 2011 ACMO members who plan to take a leisure trip during spring seasonn=209 Not asked in 2010 Spring Break Poll Q: “How long ago did you plan this [longest] trip?”

  21. Demographics

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