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STA’s PRODUCT MISSION

STA’s PRODUCT MISSION. To provide our Dealer network with products, encompassing new technologies and adapting to market trends, that facilitate their evolution from primarily legacy key telephone providers, to comprehensive integrated business communications solution providers.

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STA’s PRODUCT MISSION

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  1. STA’s PRODUCT MISSION To provide our Dealer network with products, encompassing new technologies and adapting to market trends, that facilitate their evolution from primarily legacy key telephone providers, to comprehensive integrated business communications solution providers.

  2. CURRENT SITUATION Who do you Believe ? “In 2001 approximately 3.5 M Key/PBX Stations will ship in the 20 - 100 STA Market. The IP Based systems will account for 5% of New Systems. The Penetration over the next 2 years will be 10%.” Gartner, 8/31/01 “Today’s Convergence story is Mostly just that: a Story.” “ Reliability is the Key and there are fundamental disagreements on how we are going to get it.”Phillips Group “More than half of the large enterprise organizations have or willdeploy VoIP in the next 12 months.”10/2000 SageResearch

  3. There is more ……….. “In the near future, IP Telephony will begin to offer much more than a cost-based complement to PSTN” Gartner 8/31/01 “90% of enterprises with multiple locations will start switching to IP solutions for voice over the next 5 years” Phillips Group 6/01 “What makes VoIP market significant is the vendor push behind it.” Gartner 3/26/01 “VoIP is the long term solution – question is when, rather than if.”Ibid.

  4. WHO DOES THE PROJECTING? The IP Telephony market projections by Frost & Sullivan done in 1997 are still being pushed out. 2001 revenue estimates are $300M $1,547M $745M $380M $128M $64M 1998 1999 2000 2001 2002

  5. IF IP TELEPHONY IS NOT REACHING THE PROJECTIONS, WHY NOT? Traditional digital systems represent more than a decade of technical maturity and have earned a reputation for reliability. The IP technology is still new – there hasn’t been sufficient time to measure reliability improvements. IP PBX systems have feature deficiencies over traditional systems. IP PBX systems are expensive. There is no “Killer App”.

  6. WHAT ARE THE MARKET TRENDS There is a reluctance by corporations to undertake massive forklift activity for a newer solution that is relatively unproven. There is a market place perception that IP Telephony systems are not as reliable as the current Digital systems Feature parity with the legacy systems still has not been achieved by IP PBX systems. Trend is toward proprietary protocols. Delay by buyers in making decisions while waiting on more robust and affordable solutions to emerge. IP-Enabled solutions will provide a smoother transition for customers with traditional systems to migrate over to IP-based solutions. By enabling systems, customers protect their original investment.(Frost & Sullivan IP PBX Market Overview}

  7. WHY BUY IP TELEPHONY SOLUTIONS • There are only three reasons for adopting a new technology: • The current implementation suffers from serious, unfixable problems an must be replaced before catastrophic failure occurs. • There are cost savings to customers at this time. • There is much needed functionality that this technology can provide.

  8. WHAT ARE THE BENEFITS FOR IP TELEPHONY • Significantly lower costs for international calls. • Utilization of existing WANS and Intranets to connect voice. • Ease of system administration via Internet. • Greater facilitation of applications in the IP environment • Telecommuting • Wireless via LAN • Remote stations • Call Center Applications

  9. At SAMSUNG TELECOMMUNICATIONS AMERICA we have developed and believe whole heartily in the following I P Telephony strategy: 1. Graceful Convergence - • evolutionary and not revolutionary. • migration to the new technology • maintaining backward compatibility. • superior investment protection • enhancing our current legacy products

  10. 2. No Compromise on Quality – • Reliability and Quality must remain the same • Provide the customer the same experience • 3. Launch and Learn – • Should be able to “Try” I P Telephony • Become familiar and comfortable with the sales and support

  11. 4. Survival of the Fittest – • “Best-of-Breed” to survive • Better in certain markets • Invest in training • Insist our dealers be prepared

  12. STA PRODUCT LINE-UP 2001 $300 DCS 400si $250 CADENCE 400 Voice Mail DCS $200 CADENCE Voice Mail DCS 50si FALCON Key Sets COMPACT SVMi 4 Voice Mail $150 816 10 STA 20 STA 30 STA 40 STA 50 STA 60 STA 70 STA <70 STA

  13. IP ENABLED Internet/Intranet iDCS ITM Router International Toll Branch Offices

  14. STA PRODUCT LINE-UP 2002 $300 Compact IAP System $250 iDCS 500 (Jan 02) $200 SVMi 8 Voice Mail (Jan 02) iDCS 100 (Q3 02) FALCON Key Sets COMPACT SVMi 4 Voice Mail $150 10 STA 20 STA 30 STA 40 STA 50 STA 60 STA 70 STA <70 STA

  15. Compact IAP Compact IAP PSTN TRK DLI CONF IP Network SLI MGC Router Ethernet LAN LOCAL Coming Soon

  16. IP TELEPHONY NETWORK SIDE Early 2003 IP Telephone DSL INTERNETINTRANET VPN INTERNATIONAL TOLL CALLS TELECOMUTTING MGC MGC iDCS iDCS Router Router SYSTEM NETWORKING LAN LAN

  17. IP TELEPHONY - STATION SIDE iDCS 500/100 Cordless IP 802.11b Wireless LAN WAP WAP MGC Gateway IP Telephones (wired) 2003

  18. GETTING ALL THE PIECES TO FIT PSTN H.323 BANDWIDTH TCP/IP WIRELESS ETHERNET MGCP DATA VOICE INTRENET VIDEO

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