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Intoroduction about Seo which stands for search engine optimization which is a part of digital marketing
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Digital Marketing Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.Digitalmarketing is also referred to as 'online marketing', 'internet marketing' or 'web marketing
Types of Digital Marketing • Search Engine Optimisation (SEO) • Pay Per Click Advertising (PPC) • Public Relations (PR) • Social Media Marketing. • Content Marketing. • Affiliate Marketing. • Viral Marketing. • Influencer Marketing.
Search Engines Optimization SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. There two activities used by Seo user. • On page Activity • Off page Activity
Activities • On-page SEO is the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other extenalsignals. • Off-page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs).
Technique • SEO techniques are classified into two broad categories: • White Hat SEO - Techniques that search engines recommend as part of a good design. • Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.
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