Amazon Seller Blog

1. Enhanced Brand Content Vs A+ Content What Are A+ Content ? A+ Detail Pages generally combines comprehensive descriptions, images, infographic, and story onto your product listings. Amazon boasts that this feature for brand owners will help sellers engage more users on their product pages and help increase sales and increase conversions. What Is Enhanced Brand Content (EBC)? Enhanced Brand Content enables a sellers to add additional information to help increase your sales. With Enhanced brand content you can add more detailed text to your products and add creative images. Amazon has stated that by using EBC you will have higher conversion rates, increase your sales traffic, and increase sales. What Are The Similarities Between A+ Pages And Enhanced Brand Content? A+ Pages and Enhanced Amazon Seller Central India Brand Content showcase your product and enables a seller to add additional information through content and creatives to help drive sales through additional text and photos on your product listing pages. This is how it does the trick. It helps build your brand’s look, feel, and recognition. It also give examples on the correct way to use your products or items to either through content and creatives such as images and infographics. Reveals more information through photos of your product. Can also be a platform to answer questions your customers may have What Are The Differences Between A+ Pages And Enhanced Brand Content? As mentioned before, the main difference between the two is the availability to different Amazon sellers. Enhanced Brand Content: This feature is available to authorized, and registered, third-party sellers only. The seller must be verified to sell products for their brand through the Brand Registry. A+ Detail Pages: Currently is available to any authorized seller through the Vendor Central.