MKT 571 Dreams Come True /uophelp.com

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2. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Final Exam Guide (New) For more course tutorials visit www.uophelp.com 1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints

3. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Final Exam Guide (New) For more course tutorials visit www.uophelp.com 1.         Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?             Technological             Political             Economic             Cultural 2.         Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?             Core benefit             Pure tangible product

4. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 Assignment Researching Marketing Questions For more course tutorials visit www.uophelp.com Purpose of Assignment  This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights.  Assignment Steps

5. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 DQ 1 For more course tutorials visit www.uophelp.com What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years?

6. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 DQ 2 For more course tutorials visit www.uophelp.com UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country. From a marketing standpoint what do you think UOP is doing well? What areas do you think can be improved?

7. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers Select a local company and one of its products or services. Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services target market. In your plan, be sure to do the following: Identify a problem or opportunity that may be facing that product or service. Identify a primary target audience for that product or service in terms that relate to the audience's demographics, needs, or preferences as those relate to the product or service, and behaviors related to the category of or the specific product or service. The better you define them, the better the screener will be at recruiting the right people for the focus group.

8. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 DQ 1 For more course tutorials visit www.uophelp.com This week we are reading about "branding". Here is a recent article on the subject. Comments please.

9. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 DQ 2 For more course tutorials visit www.uophelp.com We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. 1. Describe the overall strategy we should adopt to maximize our potential for success. 2. In one sentence write your positioning statement for the product

10. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers Go to the Strategic Business Insights website. Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. Go to the Nielsen website. Explore the Nielsen Segmentation Methodology, the featured and other segments, and then click on Zip Code

11. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers Develop a 1,050-word marketing plan discussion which includes the following: Discuss what a marketing plan is and is not. Examine the elements that should be included in a marketing plan. Examine the importance of a marketing plan. Discuss how a marketing plan can be applied to a new product launch.

12. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Assignment Promotion and the Product Life Cycle For more course tutorials visit www.uophelp.com Purpose of Assignment  All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow the student to demonstrate an understanding of the factors that can affect the launch of a product or service. A secondary objective is to understand the differences in a product launch in the U.S. (domestic market) and an international market.  

13. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 DQ 1 For more course tutorials visit www.uophelp.com What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales

14. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 DQ 2 For more course tutorials visit www.uophelp.com You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine. What price do you charge for the treatment? Defend your answer. Consider all your stakeholders. (Including your stock holders)

15. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers) For more course tutorials visit www.uophelp.com This Tutorial contains 2 Papers You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. Select one of the following types of local companies: Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation

16. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1 For more course tutorials visit www.uophelp.com Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits. Include the following in the Product Launch Plan: Define the product or service being offered. Describe the product or service offering.

17. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Team Assignment New Product Launch For more course tutorials visit www.uophelp.com Purpose of Assignment  Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor's product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline.  Assignment Steps 

18. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 Assignment Price and Channel Strategy For more course tutorials visit www.uophelp.com Purpose of Assignment  This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study.  Assignment Steps 

19. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 DQ 1 For more course tutorials visit www.uophelp.com Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be

20. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 DQ 2 For more course tutorials visit www.uophelp.com Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?

21. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2 For more course tutorials visit www.uophelp.com Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets. Detail the steps involved in a new product/service development. Discuss the stages of the new product/service life cycle and how to manage each stage. Include tactical plans for the 4 Ps at each stage.

22. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy For more course tutorials visit www.uophelp.com Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed. Assignment Steps

23. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) For more course tutorials visit www.uophelp.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).

24. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only) For more course tutorials visit www.uophelp.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation:

25. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 DQ 1 For more course tutorials visit www.uophelp.com Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation. (BTW. Setting marketing objectives prior to developing strategy is real important) What should our promotional budget be? Why? What methodology did you use to come up with your budget?

26. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 DQ 2 For more course tutorials visit www.uophelp.com Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad. You will need to restate your target audience and positioning. You won't be able to max out your points if you forget. (Please, no attachments in the main folder or mega files. If you want to share graphics drop it in the Chatroom.)

27. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Team Assignment Media Options For more course tutorials visit www.uophelp.com Purpose of Assignment  The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. 

28. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3 For more course tutorials visit www.uophelp.com Develop a 1,400-word Communication Plan including the following: Discuss the marketing communication channels available for the domestic and international markets. Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. Select the communication channel that is best for marketing your product or service in the domestic and international markets. Discuss the reach of each communication channel.

29. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications For more course tutorials visit www.uophelp.com Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

30. MKT 571 Dreams Come True/Uophelp.Com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project For more course tutorials visit www.uophelp.com Complete the final phase of your New Product Launch Marketing Plan. Consider your product launch to date, reflect on additional learning, and incorporate feedback to the Learning Team's Marketing Plan for your new product/service. Once all previous weeks' sections and the remaining parts of the Plan are compiled, it should be no more than 3,500 words. Be sure to include the following: Create an Executive Summary of no more than 350 wor

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