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How to write a marketing plan that won’t Gather Dust

How to write a marketing plan that won’t Gather Dust . Presented by Spencer Cohen - Sellcomms. Brief. Here’s what you should consider… . Goals of the Plan. Who are we – what do we offer? Audience – C2B & C2C What are you trying to achieve? Where to start Marketing channels – Tools

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How to write a marketing plan that won’t Gather Dust

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  1. How to write a marketing plan that won’t Gather Dust Presented by Spencer Cohen - Sellcomms

  2. Brief Here’s what you should consider…

  3. Goals of the Plan • Who are we – what do we offer? • Audience – C2B & C2C • What are you trying to achieve? • Where to start • Marketing channels – Tools • Testing • Project plan & Budget

  4. Who are we – what do we offer • Does your audience understand your offer? • Do they know what you are trying to achieve? • Is your message simple?

  5. Audience • Business • Consumer • Age • Spending brackets • Tastes • Generic or highly targeted London Metropolitan University

  6. What are we trying to achieve • Branding / Awareness • Membership • Donations / conversions • Leads • Sales

  7. Where to start • Review last years spend & achievements • What worked • What didn’t • Speak to colleagues, peers, suppliers & competitors

  8. Marketing channels - Tools • Business intelligence - Data • Website • PR • Advertising • Direct Mail • Social Media • Email • Exhibitions - Conferences

  9. Testing • Website – Landing pages • Data – small chunks • Speak to end users / volunteers • Product samples • Direct mail • Social media • Speak to colleagues & experts

  10. Budget • Thinking ahead • Bulk buying • Charity discounts • Cost per x • Save 25% for last minute spend London Metropolitan University

  11. Project plan

  12. Conclusion • Making your offeringirresistible is up to you! • Marketing channels • Testing • Messaging • Branding • Marketing budget • How will you stand out? • Canyou start a new trend? London Metropolitan University

  13. Delivery & Buy in • Submit your plan toCEO/M.D – Trustees • Deadlines • Consistency

  14. GOOD LUCK! Anyquestions Presented by Spencer Cohen – Sellcomms – spencer@sellcomms.com

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