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Bruno Grandjean Programs Manager Pôle Véhicule du Futur

Customer-oriented networked car : Results from the observatories of cluster « Pôle Véhicule du Futur » . Bruno Grandjean Programs Manager Pôle Véhicule du Futur. French cluster created in 2005

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Bruno Grandjean Programs Manager Pôle Véhicule du Futur

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  1. Customer-oriented networked car : Results from the observatories of cluster « Pôle Véhicule du Futur » Bruno Grandjean Programs Manager Pôle Véhicule du Futur

  2. French cluster created in 2005 Main activity : collaborative R&D projects for urban and periurban mobility solutions, ITS, vehicles To date 60 active projects for 132 M€ Pôle Véhicule du Futur

  3. Customer studies 2 observatories to study market trends and expectations of the end-users : • DEC'AUTEX (vehicle interior and its interactions with the humans on board) • Les Mobilistes (mobility issues seen through the end-user's eyes)

  4. Spontaneous statements • Based on qualitative studies :« normal » people do not spontaneously state networking among the improvements they are waiting for in their cars • As usual, there are exceptions : • a direct link between home and car to download data • Free parking lots • …

  5. Spontaneous statements (2) • No (few) spontaneously-stated requirements do not mean that there are no latent needs or unconscious wishes • The iPod did not correspond to a stated need, but it has a tremendous impact because • It addresses a way of life (mobility) • It fits into daily activities (weight, size, capacity, ease of use, look, trend…) in various (all ?) situations.

  6. “Directed” statements • People are generally not able to understand the differences between applications that require networking and those using « simple » on-board telematics • The most cited applications are : • Anti-collision systems • Traffic jams info • Radar warning (police) : a growing flow of ever-cheaper applications

  7. Emerging needs • On board : • communication with the driver in front or behind in a line (Facebook of the road !) • web 2.0 (“I like it”, tips sharing...) • Intermodality • Intermodal spots in the area • Real-time information (train late, parking lots full…)

  8. Emerging needs (2) • Around me : • Things to do in the area • Previsualization of an unknown location • Informations about different possibilities and their impact on me • time, • cost, • CO2, • consumption, • comfort…

  9. Emerging needs (3) • … many more currently being invented thanks to the smartphone revolution • The border between real life and games is becoming increasingly thin. • Two key points are • the ability of the new products to be as « transparent » as possible, without any additional annoyance for the driver / the user, • and the pre-existence of a real latent need (not as simple to detect as it sounds).

  10. Moreover, expectations of public autorities and these of the public are not always in line : the example of traffic information highlights the subtle balance that sometimes has to be achieved. Drivers : find alternative routes to avoid traffic jams Authorities : keep the vehicles on the highway to avoid breakdown of the system Public authorities vs individuals

  11. Thank you for your attention bg@vehiculedufutur.com

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