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Creative Services

Creative Services. Television Radio Print Outdoor Social POS, In-Store Demos Culinary Services Marketing and Promotion Designs. Creative Services. Private Joint-Ventures Leveraging w/ Other Gov Agencies. Various Campaigns. Emphasis on “Local”. Emphasis on “Local”.

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Creative Services

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  1. Creative Services • Television • Radio • Print • Outdoor • Social • POS, In-Store Demos • Culinary Services • Marketing and Promotion Designs

  2. Creative Services • Private Joint-Ventures • Leveraging w/ Other Gov Agencies

  3. Various Campaigns

  4. Emphasis on “Local”

  5. Emphasis on “Local” • User rate exceeds availability • 72% of shoppers purchase regularly

  6. Emphasis on “Local”51% Say within 50 Miles; 30% within State lines 51-75 26-50 76-100 <26 100+

  7. Emphasis on “Local” • Poultry Pilgrim’s Pride • Seafood “Go Native” • Made in Dade • Hillsborough Local • Gainesville Local

  8. Emphasis on “Local”

  9. Emphasis on “Local”

  10. Retail Incentive Campaigns • Southern Incentive Programs • Retail Incentive

  11. Retail PartnersU.S. and Canada • AMCE, A&P, AWI, Affiliated Bi-Lo, Bozzuto’s, Bravo (New York), Farm Fresh, Food Basics, Fortinos, Hannaford, Ingles Market, Jewel-Osco, Kroger, Loblaws, Lowes, Market Basket, Meijer, Metro, Nash Finch IGA, Nash Finch Independent, National Grocers, Penn Traffic, Price Chopper, Golub, Provigo, Roundty’s, Sobeys Atlantic, Sobeys Ontario, Sobeys Quebec, Spartan, Ukrop, Zehrs

  12. Retail PartnersFlorida • Albertsons, Bravo (Florida), Harvey’s Supermarket, Publix, Sedano’s Sweetbay Supermarkets, Wal-Mart, Winn-Dixie

  13. Retail PartnersInternational Specific Campigns • Waitrose - UK • SuperQuinn - Ireland • Price Mart - CA/Caribbean • Jinwon - Korea

  14. Retail Incentive Campaigns

  15. Retail Incentive Campaigns

  16. Retail Incentive Campaigns

  17. Retail Incentive Campaigns

  18. Retail Incentive Campaigns

  19. Participation and ROI • 40+ Retailers w/ 11,000+ Outlets • 15 Countries • 08-09 Increase $142.8M Direct Farm Cash Receipts

  20. Retail Incentive Campaigns 20,000 cases sold last year compared to 63,644 cases this year. 218% Increase

  21. Competitive Intelligence • FASS Pricing • Internal Research • External Leveraged Research • 3rd Party Research • Response vs. Reactive

  22. Competitive Intelligence

  23. Retail Partnerships • Commodity Education • Ethnic Marketing • Fresh From Florida Kids • Boomer Campaigns • POS Cost-Share • In-Store Demos • Coupons • Social Media

  24. People Capital Business Plan

  25. Recap • Campaign Development • Creative Services • Direct and Indirect Tie-Ins • Retail and Logo Incentives • Competitive Intelligence

  26. Good Fast Cheap

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