Starting a Student Energy! Team On your Campus

1. Starting a Student Energy! TeamOn your Campus

2. Psychological Principles

3. Psychological Principles • Immunity of behavior to manipulation or change

4. Psychological Principles • Immunity of behavior to manipulation or change • Attitude-behavior disconnect… how to connect

5. Psychological Principles • Immunity of behavior to manipulation or change • Attitude-behavior disconnect… how to connect • Top-down mandates do not work

6. Psychological Principles • Immunity of behavior to manipulation or change • Attitude-behavior disconnect… how to connect • Top-down mandates do not work • Incentives are ineffective

7. Psychological Principles • Immunity of behavior to manipulation or change • Humans are social animals • They live inside a social system • Requires using a nonmanipulative, cooperative approach that takes the social system into account

8. Social Aspects • Representatives of the program should “look like” the target population

9. Social Aspects • Representatives of the program should “look like” the target population • Activities that “look like” typical dorm activities

10. Social Aspects • Representatives of the program should “look like” the target population • Activities that “look like” typical dorm activities • Center the activities in the typical environment: the residence hall

11. Social Aspects • Representatives of the program should “look like” the target population • Activities that “look like” typical dorm activities • Center the activities in the typical environment: the residence hall • Use preexisting hall structures

12. Social Aspects • Representatives of the program should “look like” the target population • Activities that “look like” typical dorm activities • Center the activities in the typical environment: the residence hall • Use preexisting hall structures • Hall senates & reps, RA’s and house orgs, friendship networks

13. Social Aspects • Representatives of the program should “look like” the target population • Activities that “look like” typical dorm activities • Center the activities in the typical environment: the residence hall • Couple program with opportunities for socializing and meeting people

14. Psychological Principles • Immunity of behavior to manipulation or change • Humans are social animals • Humans are planful

15. Plans • Important in behavior change

16. Plans • Important in behavior change • Effort needed to make a plan • Plans must be practiced

17. Plans • Important in behavior change • Effort needed to make a plan • Plans must be practiced • Convenience v. Barriers

18. Plans • Important in behavior change • Effort needed to make a plan • Plans must be practiced • Convenience v. Barriers • Importance of memory & attention

19. Plans • Important in behavior change • Effort needed to make a plan • Plans must be practiced • Convenience v. Barriers • Importance of memory & attention • Importance of Goal Setting

20. Psychological Principles

21. Psychological Principles • Immunity of behavior to manipulation or change • Humans are social animals • Humans are planful • Humans use stereotypes

22. Stereotypes • Avoid negative stereotypes • Granola eaters? • Engage positive stereotypes • Moral person “doing the right thing” • Being a hero

23. Other Factors • Attention • Memory • Routines • Conformity • Assessment

25. Psychological Principles • Immunity of behavior to manipulation or change • Humans are social animals • Humans are planful • Humans use stereotypes What kind of program do these principles suggest?