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Strategy. “the way we think and plan”. Processes. Systems. “the way we operate”. “the way we connect ”. Excellence. People. “the way we lead”. Confirm the environment. Fig. 1-1 Internal Environment. CEO. Functional Manager. Functional Manager. Functional Manager. Staff. Staff.
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Strategy “the way we think and plan” Processes Systems “the way we operate” “the way we connect” Excellence People “the way we lead” Confirm the environment Fig. 1-1 Internal Environment
CEO Functional Manager Functional Manager Functional Manager Staff Staff Staff Staff Staff Staff Staff Staff Staff Fig. 1-2 Functional Organization
Staff Staff Staff Staff Staff Staff Fig. 1-2 Functional Organization
CEO Functional Manager Functional Manager Functional Manager Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Project Manager Fig. 1-3 Matrix Organization
CEO Functional Manager Functional Manager Functional Manager Functional Manager Project Manager Project Manager Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Project Manager Staff Staff Fig. 1-4 Composite Organization
Where does your Organization fit? Perhaps nowhere? Work Hard/ Play Hard Tough Guy/ Macho Fast Feedback Speed Bet-Your- Company Slow Process Low High Degree of Risk Figure 1-5. Deal and Kennedy 2 x 2 Cultural Matrix
The Macro Environment Stakeholders Regulations Suppliers Media Customers Your Organization Government Community Economy Competitors Technology Figure 1-6 Concentric Circles
High A F B A: Jim Barnes B: John Heibel C: Tony Hite D: Todd Roberts E: Brad Rothberg F: Jim Hickey G: Randy Bayer H: Tony Sparks I: Steve Lane J: Greg Franz K: Franklyn Harr Keep Satisfied Manage Closely H K I C Power E G Monitor (Minimum Effort) Keep Informed D J Low Interest High Low Figure J-1 Power/Interest Grid with Stakeholders
Internal Assessment: Organizational assets, resources, people, culture, systems, partnerships, suppliers, . . . External Assessment: Marketplace, competitor’s, social trends, technology, regulatory environment, economic cycles . Figure M-1, SWOT Matrix