1 / 10

Why Choose Us?

Why Choose Us?. Stanley Omenai. Our Journey. Products and Services. Voice Call/SMS Messaging International Roaming Free Voicemail Call Me Back/Me2U/Pay4Me WAP/GPRS/ MMS SMS to e-mail Save My Contacts (Postpaid Package) Football Communities Mobile Top-Ups (ATM/POS). Determinants.

jack
Download Presentation

Why Choose Us?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why Choose Us? Stanley Omenai

  2. Our Journey

  3. Products and Services • Voice Call/SMS Messaging • International Roaming • Free Voicemail • Call Me Back/Me2U/Pay4Me • WAP/GPRS/ MMS • SMS to e-mail • Save My Contacts (Postpaid Package) • Football Communities • Mobile Top-Ups (ATM/POS)

  4. Determinants • Price • Service Quality • Service Availability • Promotion • Brand and Image W. Olatokun (Ph.D) and S. Nwonne Africa Regional Centre for Information Science (ARCIS) University of Ibadan

  5. Price • Competitive price advantage over other networks • 20kobo per second to all networks • Business Tariff Plan (with as low as N2000per month, call for as low as 70k per min) • Blackberry Social Month (N1200 for 1GB) • SMS (N5-Network, N9-others)

  6. Value Added Services • 10% bonus on recharges of N500 and above • Up to 30 free SMS monthly • 500% bonus on daily calls above target • Transfer of excess internet data • Lower recharge denominations

  7. Service Quality • Airtel is Nigeria’s clearest, most reliable and fastest growing mobile phone network • Results released by NCC (Q1 2012) shows that Airtel is the second best in terms of service quality • Recent study (Adegoke & Babalola) showed that Airtel had the best call set-up and retention rates

  8. Service Availability • The Airtel network in Nigeria is big - and it's growing.

  9. Brand and Image • Owned by BhartiAirtel Limited • Operations across 19 countries across Africa and Asia • Over 20 million subscribers in Nigeria • Ranked among the six best performing technology companies in the world by BusinessWeek -(Nov 2011) • Ranked among top 100 global brands -(May 2012) • Honoured with the Best Human Resources Practices Award in Nigeria by The Chartered Institute of Personnel Management (CIPM) -(July 2012)

  10. THANK YOU

More Related