Ericson University June 2013 Welcome!

1. Ericson UniversityJune 2013Welcome!

2. EU April 2013 Agenda • Oscar PowerCart Introduction • LED Stringlight Bulb Availability • Product Launch Update • Baylight Comparison: Metal Halide vs. Fluorescent • National Accounts Update • Product Launch Pricing Updates • V.P. of Sales Introduction

3. Oscar PowerCart

4. Oscar PowerCart

5. Oscar PowerCart Configurations

6. EU April 2013 Agenda • Oscar PowerCart Introduction • LED Stringlight Bulb Availability • Product Launch Update • Baylight Comparison: Metal Halide vs. Fluorescent • National Accounts Update • Product Launch Pricing Updates • V.P. of Sales Introduction

7. LED Stringlight Bulbs • Stringlight LED’s • Ideal Stringlight Upgrade • Available Now • Construct-O-Lite Contractor • Construct-O-Lite Light Duty • E-Lite Commercial • Heavy Duty • XP On The Way • Q3 Availability

8. LED Stringlight Bulbs

9. EU April 2013 Agenda • Oscar PowerCart Introduction • LED Stringlight Bulb Availability • Product Launch Update • Baylight Comparison: Metal Halide vs. Fluorescent • National Accounts Update • Product Launch Pricing Updates • V.P. of Sales Introduction

10. Product Launch Update

11. EU April 2013 Agenda • Oscar PowerCart Introduction • LED Stringlight Bulb Availability • Product Launch Update • Baylight Comparison: Metal Halide vs. Fluorescent • National Accounts Update • Product Launch Pricing Updates • V.P. of Sales Introduction

12. Baylight Comparison • Advantages of Metal Halide over Fluorescent • Extended Lamp Life • Reduced Maintenance Costs • 4 X Wattage / 6X Lumen Output • Fewer Lights Required • 5X Lighting Range • Extended Coverage per Light

13. EU April 2013 Agenda • Oscar PowerCart Introduction • LED Stringlight Bulb Availability • Product Launch Update • Baylight Comparison: Metal Halide vs. Fluorescent • National Accounts Update • Product Launch Pricing Updates • V.P. of Sales Introduction

14. National Accounts Update • Updated US National Account Summary will be sent out via Ericson News Flash this week and posted on RepLink • Changes - WESCO US – PPD Freight now $500 - Sonepar US – PPD Freight now $750

15. EU April 2013 Agenda • Oscar PowerCart Introduction • LED Stringlight Bulb Availability • Product Launch Update • Baylight Comparison: Metal Halide vs. Fluorescent • National Accounts Update • Product Launch Pricing Updates • V.P. of Sales Introduction

16. Product Launch Pricing and Marketing • Pricing for all new products • Pricing is available in RepLink • Customer specific pricing under “Price Lists” tab • XL price files located in “Sales Tools” • Marketing • WESCO • AD • Graybar • Constant Contact to MDU visitors • Rep email blasts

17. EU April 2013 Agenda • Oscar PowerCart Introduction • LED Stringlight Bulb Availability • Product Launch Update • Baylight Comparison: Metal Halide vs. Fluorescent • National Accounts Update • Product Launch Pricing Updates • V.P. of Sales Introduction

18. V.P. of Sales! • Please welcome Kevin Jacks • Starts Monday, June 10th • He looks forward to meeting and working with all of you!

19. SunTower Promotion • How is it going? • What have you learned about this product segment for your territory? • Please provide specific feedback to kcloonan@ericson.com (pricing, freight, markets selling into, etc.) NEMRA 2013 - Chicago

20. Ericson UniversityJune 2013Thank You For Attending!