ADOPTING UNIFIED COMMERCE – THE NEXT GENERATION OF RETAIL

1. ADOPTING UNIFIED COMMERCE – THE NEXT GENERATION OF RETAIL Imagine you are buying your favorite luxury car that offers you a choice between manual, automatic, and driverless options; passive, active, interconnected front and rear suspensions; disc, drum, or anti-lock braking systems; plush amenities such as higher-quality interiors, high-viability headlights, auto-dimming mirrors, safety features; and, come in petrol, electric and hybrid variants. But imagine if the car dealer said he could offer you a choice in only one or the other category.

2. What kind of a horrid car-buying experience would that be! Versus that, if another car dealership across the town offers you a choice in each of the categories along with a few extra features such as a great infotainment system or a voice-activated security system, wouldn’t that be a truly amazing experience? And now, imagine if the ‘you’ in the example above is actually your end customer, the ‘car dealership’ is your retail brand and the ‘luxury car’ along with its various features is the retail technology suite your brand is relying upon to offer a truly amazing unified shopping experience that makes your customers keep coming back for more. What Is Unified Commerce? What Does It Mean? If you’re new to unified commerce, you may be wondering what exactly it is. The term can be defined as one platform serving several use cases. It encompasses many different tools, whether online or in-store, that customers utilize at different points throughout their journeys. Customers make purchases across platforms like mobile apps, websites, retail locations, social media pages, and connected devices. With the proper utilization of all these channels, interactions between brands and consumers can take place in real time. For example, if an e-commerce company has an app that offers customers an easy way to shop for products anytime or anywhere they want (including on the go), it’s offering a very specific type of unified commerce experience What Is a Unified Commerce Platform? A unified commerce platform is a single, all-encompassing digital storefront that gives customers complete access to your brand, products, customer service channels, mobile apps, social media accounts, websites, etc. The goal of unified commerce is to encourage your customers to interact with your brand through multiple channels while simultaneously making it easy for them to find the information/product they are looking for. To do so successfully requires cross-channel product listings that are consistently accurate. Also critical is an omnichannel experience where any interaction with your brand automatically updates in real time across every channel. Even more importantly, it allows you to meet each customer on his or her own terms by offering customized interactions tailored directly to their preferences. How to Deliver Unified Commerce Experiences & Preparing for 2023 and beyond with a Unified Commerce Strategy When we at ETP were building our product roadmap in 2015-2016, we already had a good idea that omnichannel retail solutions would be one of our most in-demand products over the next six years. However, once we had firmly established ourselves as an Omni-channel Retail Solutions provider for luxury and lifestyle retailers across APAC, India, and the Middle East in 2018-2019, we saw that unified commerce was quickly becoming a trending topic in the immediate future as well At that point, it was clear that unified commerce was going to be one of our key points of focus for our 2023 strategies. As such, we decided to develop specialized products that can benefit that various types of retailers. We have also created a dedicated page on its

3. core components and main advantages to help you better understand unified commerce and omnichannel retail solutions. TO KNOW MORE CLICK ON THE BELOW LINK www.etpgroup.com