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Women and Their Money

Women and Their Money. Cynthia Tidwell President/CEO Royal Neighbors of America August 21, 2008. Cannot be reprinted without permission. Presentation Highlights. The differences between men and women Women’s great purchasing power Women’s financial concerns What women want

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Women and Their Money

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  1. Women and Their Money Cynthia Tidwell President/CEO Royal Neighbors of America August 21, 2008 Cannot be reprinted without permission

  2. Presentation Highlights • The differences between men and women • Women’s great purchasing power • Women’s financial concerns • What women want • 10 tips for successfully selling to women

  3. Important facts include… • Women are big time buyers---they make 83% of all consumer purchases • Women rock---they spend $5 Trillion • Women earn---48% of working wives provide at least half the household income

  4. More facts… • Financial concerns of women include the cost of retirement and outliving their money • Women represent a real opportunity, but realize that it will take time to build a relationship • Women may take longer to buy, but if they’re happy, they will stay loyal…and provide referrals

  5. For a full copy of this presentation, or to receive the 10 Tips for Successfully Selling to Women, E-mail toalsora@royalneighbors.org, or call (309) 732-8376

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