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Connecting with Online/Social Media

Connecting with Online/Social Media. Wendy Hammond. Who is Wendy Hammond?. BS Advertising & Public Relations GVSU 1998 (way before Facebook !) 8 years church relations for an international relief & development organization MPA Nonprofit Management

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Connecting with Online/Social Media

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  1. Connecting with Online/Social Media Wendy Hammond

  2. Who is Wendy Hammond? • BS Advertising & Public Relations GVSU 1998 (way before Facebook!) • 8 years church relations for an international relief & development organization • MPA Nonprofit Management • Two years ago I founded The Local Cook (http://thelocalcook.com) • Member of West Michigan Bloggers • One year ago I founded Eat Local, West Michigan!(http://eatlocalwestmichigan.com) • Recently became a volunteer reporter for The Rapidian (http://therapidian.org)

  3. Keys for Connecting with Online Media • Make it easy for us to find and promote you. • As with regular media, have a “hook.” • Have a strategy

  4. Make it easy for us to find & promote you Informative Website • Think of it as your online press kit • About page (history, facts, photos) • Contact information (email, phone, Facebook, Twitter, etc.) • Any press releases or events should also be posted here—we can’t link to an email

  5. Make it easy for us to find & promote you Claim your social location on the main sites • Facebook page (yes, PAGE – we don’t want to be your friend!) • Foursquare • Yelp • Gowalla

  6. As with regular media, have a “hook.” • Coupons and giveaways are not engaging • The fact that you exist is not news • Ideas • Event • Profile of the owner or chef • Story about the inn dog • Tie in to local events (example: package, free shuttle to and from wine dinner in the area) • With blogs, sometimes the line between advertising & PR is fuzzy

  7. Have a strategy • Pick a platform and do it well • Don’t put effort into advertising that you’re on Twitter or Facebook and then not do anything with it (at the very least, monitor mentions and customer comments) • Take the time to make your online media lists and develop relationships • Find the free online listings (events, association sites, etc.) • Don’t be a spammer • Don’t post advertisements on other people’s Facebook pages • Make sure your tweets are not all about promoting your business • Set specific goals

  8. Final words of wisdom: Be social! • For a copy of this presentation check out http://ideasremixed.com

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