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Italian LL Paris – Ju ly 8 th , 2015 Fabio Cartolano. LL A mbition and Solution. Goal : deliver a web-based transport market place where SMEs can offer their transport services to potential customers engaging new business opportunities . Ambition :. Living Lab Solution.
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LL Ambition and Solution Goal: deliver a web-based transport market place where SMEs can offer their transport services to potential customers engagingnew business opportunities. Ambition:
Living LabSolution • Overview of IT penetration in SMEs • SMEs in Bologna Freight Village have very fragmented operations, with manual and unstandardizedprocedures: • This consumesa lot of time and havenegative impact in business development strategies.
Living LabSolution • The main expectations of LSPs and FFswere to generatenew business throughadoptionof an electroniclogisticsmarketplaceenablingfacilitation and internationalisation of operations. • SinergiBO • marketplace • The SinergiBO marketplace simplifies acquisition of new businessbeing: • node oriented • with high penetration of local market
Industry perspective – Adoption challenge • Stimulating adoption & Interaction with users: • Workshops & B2B meetingswithlocalstakeholders • Exhibitions/events • Online marketing • Brochure • IT developers • LSCs • LSPs • FFs
SinergiBO placement User (shipment) User (shipment) Transport Transport Hub (network) Hub (network) Hub (network) Yard (handling) Yard (handling) Yard (handling) Warehouse (storage) Warehouse (storage) Warehouse (storage)
Living Lab Achievements • Engagement: the marketplace is frequently used also by foreign operators • Roles: improved cooperationbetween nodesand transport operators and among operators themselves • Supply chain: localmanufacturers are opento understand and use the services as well as re-think their logistics processes
Impact of the Living Lab Solution Adoption
Concluding remarks • The node (hub) is the ideal candidate to promote and exploit a marketplace to improvecooperation and increase service level, • Simple ICT tools are no longer a barrier, • Key succsessfactors: • Promotion ofclusters, • Improvedmanagement of logistics operations, • Cost per activity, • Fosteredadoptionrather than increasedtechnical complexity, • Face-to-face marketingis requiredin order to achieve mindshift.
Fabio Cartolano Consorzio IB Innovation cartolano@ibinnovation.eu