Chapter 9 Presentation

1. Chapter 9 Presentation By: Deanna Buxton, Jen Kling, Corinn Tessitore, Jon Robb, and Stacy Speicher

2. Web Design • Significance of web design • Important for all types of businesses • Completely Online (Amazon) • Click-and-Brick (Best Buy) • Those Providing Information (DuPont, Any University) • Effects of good web design • Attractive • Easy to Use • Customer Satisfaction • Customer Retention

3. Good Web Design Pays Dividends By: Jim Rapoza

4. Redesigning Your Web Site • 2 Most Useful Elements • Site’s traffic logs • Dead ends • Infrequently used click paths • Regular visitor base • Web based polls

5. Developing a Web Site for a New Company • Simple flexible design • Constantly analyze usage • Talk to visitors • Research competitors

6. KISS Principle • Standard left or top navigational bar • Fairly sparse but clean content • Create a site that is viewable in all web browsers • Avoid • Link overcrowding • Overzealous page breaking • Over the top advertising

7. 12 Website Design Decisions Your Business or Organization Will Need to Make Correctly (or you'll have to do it all over within a year) By: Dr. Ralph F. Wilson, E-Commerce ConsultantWeb Marketing Today August 4, 2004

8. 12 Website Design Decisions 1. Determine your website’s chief purpose: be clear and focused 2. Decide whether to outsource or do It yourself • Outsource initial design, but do maintenance in-house 3. Divide your website into logical sections • Logically and with many directories • Remember that your site may grow

9. Typical Small Site Organization

10. 12 Website Design Decisions 4. Develop a site navigation system • Left-side menu, tabs, site search, bottom links, site map • Use some for a small site, more for a large site 5. Give your website an attractive ‘look and feel’ • Reflects you and your business • Simple, clean business look

11. 12 Website Design Decisions 6. Build Basic Design Templates • Constructs every part of a webpage • Server Side Include (SSI) file • Cascading Style sheets 7. Construct your site to be search engine friendly • Vital to get traffic • Include title, meta tags, headlines, and body text and hyperlink text and filenames

12. 12 Website Design Decisions 8. Write and fine-tune focused content pages • Write a series of focused content pages • Each page should feature a specific topic 9. Incorporate Customer Communication Systems • Include contact information so customers can contact you • Builds trust

13. 12 Website Design Decisions 10. Create and test effective sales pages • Want high conversion rate • Track sales percentages and make small changes 11. Conduct usability trials and incorporate changes • Have 5 internet novices look at site 12. Plan to maintain your site for the long haul • Life isn’t static and websites shouldn’t be either • Have someone in the company learn to make everyday site changes

14. Whirlpool Website Redesign By: Jason Brown PR Newswire February 1, 2005

15. Whirlpool Redesign • http://www.whirlpool.com • Chief Purpose • Speak directly to customers • Reinforce brand image • Provide information that shoppers need to make informed product purchases • Outsource or In-house • Outsourced – Fry, Inc • Logical Sections • Homepage => Product Category =>Specific Products => Product Model => Checkout

16. Whirlpool Redesign • Site Navigation System • Left side menu for owners of Whirlpool products • Tabs at the top of the webpage • Search option • Section for new products • Bottom links • Site map • Attractive Look and Feel • Clean and understated • Quick loading • Easy navigation system

17. Whirlpool Redesign • Search Engine Friendly • Title: Whirlpool • Meta Tag: Manufacturer of ranges and ovens, washers and dryers, freezers, microwaves, and refrigerators • 1st result on Google • Fine-Tuned Content Pages • Text is short and to the point • Customer Communication Systems • “Contact Us” Response Form • 1-800 Number • Maintaining the Site • Contracted Fry to provide maintenance on an ongoing basis

18. Goals and Challenges • Goals in effective web design • Reinforce Brand Image and Personality • Speak to Customer wants and Needs • Navagability and Easeability • Unique, Creative, and Effective Interface • Challenges in Creating Superior Websites • Transitioning from older web based content • Creating a unified corporate message and image (departmental interlock) • Balancing the Demand of Advertisers and the Demand of Consumer ease of use

19. Resources and Suggestions • Resources to Aid in Better Web Design • Site Traffic Logs • Regular visitor base • Both aid in determining usability and efficiency (If it isn’t clicked, why keep it?) • Overall Suggestion • Keep in mind the 12 steps outlined in previous article • View site maintenance as important step in improving channel efficiency • Remember it’s a marketing tool, so keep the customer and your brand in mind when designing or redesigning • KISS

20. Bibliography • Brown, Jason. “Fry, Inc. Helps Manufacturer Whirlpool Launch Redesigned Website.” Find articles.com. 1 February 2005. Findarticles.com. 10 March 2005. <http://www.findarticles.com/p/articles/mi_m4PRN/is_2005_Feb _1/ai_n9478729> • Wilson, Ralph F. “12 Website Design Decisions Your Business or Organization Will Need to Make Correctly.” Web Marketing Today. 4 August 2004. Ralph F. Wilson. 10 March 2005.<http://www.wilsonweb.com/articles/12design.htm> • Rapoza, “Jim. Good Web Design Pays Dividends” eWeek Labs Reporting. 28 February 2005. Lexis Nexis. 10 March 2005. <http://web.lexis-nexis.com/universe/document?_ m=0c95b6b857ff5542682e00f826d387e&_docnum=1&wchp=dGLbVlb- zSkVb&_md5=ba5f159393c2d0e501388c8e51a6069a>