Company & Vision

2. Company & Vision • Fabrica Co.,Ltd • Leading Innovator in technology for the better life • Specialized in R&D, quality improvement • Vision • Technology & Innovation bring better life

3. Current Customer Problems • Short life time filter  high filter changing rate • Non-Sterilisable • Long production time These problem lead to “HIGH COST , LOW EFFICIENCY”

4. How great would it be, if these problem could be solved? SILINIDE is your final answer

5. Properties • high temperature strength. • superior thermal shock resistance • Chemical erosive resistance • excellent wear resistance      • good fracture toughness          • mechanical fatigue and creep resistance • good oxidation resistance

6. Technology Silicon nitride nanofilter is produced by Electrospinning process.

7. VS Human Hair

8. SEGMENTATION : Industrial Demographics Strategic Marketing • Automobile Industry • Petrochemical Industry • Laboratory Equipment Manufacturer • Chemical Industry • Home Appliance Industry

9. TARGET : Primary Target Strategic Marketing • Automobile Industry • Petrochemical Industry • Home Appliance Industry TARGET : Secondary Target • Chemical Industry • Laboratory Equipment Manufacturer

10. Positioning : Strategic Marketing An erosive resistant industrial filter that helps you improve cost structure and productivity

11. Tactical marketing • Product • Core benefits: Economy, Efficiency & Convenience • Product Form: Filter sheet, as a raw material for industrial customer • Augmented benefits: 5 times usage expectancy more than normal filter • Price • Value Pricing: 300% above normal filters

12. Place : Tactical Marketing Direct Sales Engineer : Key account base Communication : • Advertising: Industry Newsletter , MTEC Magazine, Mechanical • Public Relation: Press Tour • Direct Marketing: Direct Sale Force • Event Marketing: User Seminar, Sponsorship

13. Thank you, Q&A