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Saturday Sunday, August 14th and 15th 2010

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Saturday Sunday, August 14th and 15th 2010

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    1. Saturday & Sunday, August 14th and 15th 2010

    2.

    3. Fiesta del Sol San Diego 2009 Highlights Over 75,000 in attendance over 2 days 49 college students of diverse backgrounds have been recipients of the annual Roger Cazares Scholarship Fund 6 Themed pavilions focused on Health, Education, Children, Civic Participation, Young Adults, and Arts and Culture Introduction of the Business and Green Jobs Fair Over 25 interactive activities for children & families Over 300 unpaid volunteers worked at the Fiesta del Sol Over 100 food, non-profit, and business booths Local, national, and international recording artists and entertainment

    4. Key Opportunities for Your Company

    5. Booming San Diego/Tijuana Hispanic Market The San Diego region is the 11th largest Hispanic market in the U.S. The San Diego/Tijuana border is the busiest in the world. (More than 56.3 million people per year) Latinos in San Diego County have an estimated buying power of $12.6 billion/year Nearly 927,6000 Latinos live in San Diego County, while 1.8 million live in Tijuana. --U.S. Hispanic Market Bluebook, 2002 Strategy Research Corp.

    6. Fiesta Visibility and PR Website www.fiestadelsolsandiego.org with over 50,000 hits Over 500,000 flyers distributed via street promotions throughout San Diego County Public Transportation Bus Shelters and Electronic billboards Access to San Diego’s largest and most prominent newspapers, TV and radio stations

    7. SPONSORSHIP LEVELS Premium $15,000 & above Deluxe $5,000 & above

    8. PREMIUM SPONSORSHIPS

    9. Presenting Sponsor* $60,000 Most visible sponsor of the event! Co-mention with JOB as Presenting Sponsor in all promotional materials (“JOB and (Name of Sponsor) present the 5th Annual Fiesta Del Sol—San Diego” Grand Opening reception announcing “Presenting Sponsor” Sponsor representative to introduce headliner entertainment or musical performance Four (4) 10x10 promotional booths in key locations at the Fiesta Ongoing Stage Mentions Public address opportunities Ten (10) VIP parking passes and ten (10) Passes to VIP area Signage throughout the Fiesta grounds Prominent logo placement on stage signage Logo inclusion in all media and marketing material, including TV spots, radio spots, print materials, the Fiesta website, and Fiesta email blasts Logo included on Festival t-shirts Two-market opportunity: Participate in Fiesta del Sol Chicago July 2010 Rights to use Fiesta del Sol—San Diego 2010 logo on all print, TV, and promotional material Inclusion of sponsor logo and link to sponsor website on Fiesta website *Limited to one (1) organization

    10. Gold Sponsor $30,000 Three (3) 10x10 promotional booths in key locations at the Fiesta Three (3) Stage Mentions Eight (8) VIP parking passes and six (6) passes to VIP area Logo inclusion in media and marketing material, including radio spots, print materials, and the Fiesta website and email blasts Logo placement on stage signage Logo included on Festival t-shirts Two-market opportunity: Participate in Fiesta del Sol Chicago July 2010 Rights to use Fiesta del Sol—San Diego 2010 logo on all print, TV, and promotional material Inclusion of sponsor logo and link to sponsor website on Fiesta website

    11. Silver Sponsor $15,000 Two (2) 10x10 promotional booth in key location at the Fiesta Two (2) Stage Mentions Six (6) VIP parking passes and six (6) passes to VIP area Logo placement on stage signage Logo inclusion in media and marketing material, including print materials and the Fiesta website and email blasts Logo included on Festival t-shirts Inclusion of sponsor logo and link to sponsor website on Fiesta website

    12. DELUXE SPONSORSHIPS

    13. Bronze Sponsor $10,000 One (1) 10x10 promotional booth in key location at the Fiesta Four (4) VIP parking passes and four (4) Passes to VIP area Logo placement on stage signage Inclusion in media and marketing material, including print materials and the Fiesta website Logo included on Festival t-shirts Inclusion of sponsor logo and link to sponsor website on Fiesta website.

    14. Pavilion Sponsor $8,000 *Each Pavilion is limited to one (1) Sponsor. One (1) 10x10 promotional booth in key location at the Fiesta (next to or across from sponsored pavilion) Two (2) VIP parking passes and two (2) passes to VIP area Exclusive logo placement and signage throughout sponsored pavilion Logo placement on stage signage Logo inclusion in media and marketing material, including all promotional flyers/posters and logo placement on Fiesta website Inclusion of sponsor logo and link to sponsor website on Fiesta website

    15. 2010 Themed Pavilions Children’s Village — Our most popular pavilion for children & families, this area is filled with a myriad of children’s activities supervised by teachers & college students. Including take home projects, games, and much more. Education at Fiesta del Sol — Provides space for college recruiters, adult education, technical schools, and alternative education groups to provide information and conduct on-site interviews. Arts and Culture Pavilion — A fun & lively area filled with art & music. Includes the 2009 Art Competition Exhibit, hand-made crafts for sale, and live art workshops. Healthy Living Circle — Provides FREE health screenings and services, information about health resources, and healthy living. Community Action— Provides first hand knowledge about current community issues.  Includes voter registration booths, citizenship workshops, on-site legal assistance & information, and much more. “The Spot” Youth Zone — An interactive area that will engage teenagers from our communities with music, activities, and information focused on keeping them on a positive path. Business Fair — Provides resources for direct selling companies, immediate business opportunities and resources to help develop thriving businesses. Green Resource Fair- Features informational workshops, green job career pathways, weatherization services, building trade information, and energy saving education.

    16. Puesto Sponsor $5,000 One (1) 10x10 promotional booth in key location at the Fiesta Two (2) VIP parking passes and Two (2) Passes to VIP area Inclusion of sponsor logo and link to sponsor website on Fiesta website and promotional materials (flyers/posters)

    17. Roger Cazares Scholarship Fund

    18. Additional Marketing Opportunities at Fiesta del Sol San Diego! Purchase Ad space in 2010 Festival Program Sponsor up to 500,000 cross-promotional ź page flyers Sponsor 300 staff/volunteer T-shirts Sponsor up to 10,000 water bottles branded with your company logo Sponsor a Fiesta 2010 Billboard Campaign Sponsor VIP/ Pre Fiesta Receptions Note: These advertising opportunities are available in addition to your selected sponsorship package, or as a stand alone marketing opportunity for your company.

    19. Who organizes the Fiesta Del Sol? Fiesta del Sol–San Diego is organized by Justice Overcoming Boundaries--San Diego (JOB) a not-for-profit countywide organization that trains community members to affect change in their own communities so that they may address issues that affect them, their families and their communities.

    20. To become a 2010 sponsor or for questions please contact: Norma Chavez-Peterson norma@justicesandiego.org Emily Mignogna emilymignogna@gmail.com Fiesta del Sol San Diego C/O Justice Overcoming Boundaries 631 Cesar E. Chavez Parkway San Diego, CA. 92113 619.696.9474 www.fiestadelsolsandiego.org myspace.com/fiestadelsolsd

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